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Roadmap
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Roadmap
sscoble edited this page 2026-05-02 13:41:10 -07:00
Table of Contents
Roadmap
Development phases for WardrobeAI — from concept to scale.
Current Phase: Phase 0 (Foundation) Target: Phase 1 (MVP) — May through July 2026
Phase 0: Foundation (Months 1-2)
Current status: ✅ In progress
Goal: Validate the concept and build minimum infrastructure.
Deliverables
| Item | Status | Issue |
|---|---|---|
| Brand identity, voice, visual direction | ✅ Complete | #10 |
| Competitive analysis | ✅ Complete | #1 |
| Niche positioning strategy | ✅ Complete | #2 |
| README.md published | ✅ Complete | #19 |
| Customer personas (3 core profiles) | ✅ Complete | #15 |
| First vendor target list (20 partners) | ✅ Complete | #16 |
| Landing page spec completed | ✅ Complete | #17 |
| MVP curation engine built | ✅ Complete | #20, #21 |
| Deployment guide written | ✅ Complete | — |
| Legal compliance checklist | 🔲 Pending | #18 |
| Waitlist landing page deployed | 🔲 Pending | #17 |
| 50+ waitlist signups | 🔲 Pending | — |
| 5-10 customer discovery interviews | 🔲 Pending | — |
| 3+ vendor commitments | 🔲 Pending | — |
Exit Criteria:
- ✅ 50+ waitlist signups
- ✅ 3+ vendors express interest
- ✅ Financial model shows path to break-even at 100 subscribers
Phase 1: MVP (Months 3-5)
Target: May — July 2026
Goal: Ship first 20 boxes to real customers.
Deliverables
| Item | Priority |
|---|---|
| Style interview flow (web app) | P0 |
| Vendor onboarding (5-10 vendors) | P1 |
| Curation engine v1 (rule-based) | P0 ✅ |
| Feedback system v1 (web app) | P0 ✅ |
| Invariants system v1 | P1 |
| Subscription billing (Stripe) | P1 |
| Box assembly + shipping (manual) | P1 |
| Return processing (manual) | P1 |
| User authentication | P2 |
| User profile editing | P2 |
Launch Plan
- 20 founding customers (friends, family, early signups)
- Essential tier only ($100/mo) — keep it simple
- Founder personally curates every box with AI assistance
- Collect extensive feedback
Exit Criteria
- 20 active subscribers
- 60%+ keep rate (items kept / items sent)
- NPS score 40+
- 5+ pieces of UGC (unboxing photos/videos)
Phase 2: Growth (Months 6-9)
Target: August — October 2026
Goal: 100 subscribers, two tiers, social proof.
Deliverables
- Signature tier ($250/mo) launch
- AI curation engine v2 (collaborative filtering)
- Vendor portal v1
- TikTok + Instagram content machine
- Referral program
- PR outreach (small business blogs, fashion newsletters)
Exit Criteria
- 100 active subscribers
- 65%+ keep rate
- 10%+ MoM organic growth
- 20+ items of UGC per month
- 2+ vendor spotlights published
Phase 3: Scale (Months 10-18)
Target: November 2026 — July 2027
Goal: 500+ subscribers, operational maturity.
Deliverables
- AI design-on-demand pilot (custom clothing)
- Warehousing or 3PL transition
- 30+ active vendors
- Mobile app (React Native or Flutter)
- Automated returns processing
- AI style interview (LLM-powered conversation)
Exit Criteria
- 500+ active subscribers
- 70%+ keep rate
- Positive unit economics
- 50+ vendor partners active
- AI design-on-demand: 10+ custom pieces ordered
Phase 4: Expansion (Months 18-36)
Target: August 2027 — July 2029
Goal: 2000+ subscribers, new verticals.
Deliverables
- Men's clothing vertical
- Plus-size specialization
- AI design-on-demand full launch
- International shipping (Canada, UK, Australia)
- Potential Series A or profitable bootstrapping
Exit Criteria
- 2000+ active subscribers
- 75%+ keep rate
- 40%+ gross margin
- Men's vertical: 300+ subscribers
- Profitable or strong Series A metrics
Risk Factors
| Risk | Impact | Mitigation |
|---|---|---|
| Low keep rate (<50%) | High | Improve matching algorithm; gather better feedback data |
| Amazon vendor dependency | Medium | Transition to boutique vendors in Phase 2-3 |
| Returns complexity | Medium | Start manual; automate in Phase 3 |
| Customer acquisition cost | Medium | Viral/social strategy; founder-led marketing |
| Inventory management | Low | Start with small curated catalog; scale with demand |