Product: Landing Page (Phase 0 — Waitlist Capture) #17

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opened 2026-05-02 18:53:46 +00:00 by agent-cos · 1 comment

agent-cos commented

2026-05-02 18:53:46 +00:00

Objective

Build the initial landing page for WardrobeAI. This is Phase 0 — email capture, brand introduction, and social proof building. No product to sell yet. The goal is to validate demand and build a waitlist.

Landing Page Sections

Hero

Headline: "Clothes from real designers. Picked for you. On your budget."
Subhead: "WardrobeAI finds unique pieces from small businesses and boutique brands that fit your style, your body, and your life."
CTA: "Join the waitlist" (email capture)
Visual: Warm, lifestyle photography or illustration (not stock models)

How It Works (3 steps)

"Tell us about you" — style interview, not a quiz
"We pick your pieces" — from small designers, within your budget
"Try at home, keep what you love" — free returns on the rest

What Makes Us Different

Small business first (not mass market)
Budget you choose ($100 or $250/month)
We learn what fits you (feedback that actually works)
Your hard lines, honored (no floral if you hate floral)

Pricing Preview

Essential: $100/mo, 3-5 pieces
Signature: $250/mo, 4-8 pieces
Custom: You decide
Shoes, bags, jewelry: add-ons

Designer Spotlight (placeholder)

"Every month, we feature the small businesses behind your clothes"
Placeholder for 2-3 designer stories (will fill with real vendors)

Email + "Which tier interests you?" (Essential / Signature / Custom / Not sure)
"We're starting with a small group. Join the waitlist and we'll let you know when it's your turn."

Footer

Social links (TikTok, Instagram, Pinterest)
Email contact
Privacy policy placeholder

Technical Implementation

Static site on Storj (like speckl.scoble.me and scott.scoble.me)
Astro SSG (consistent with existing stack)
Email capture → stored in simple database or Google Sheet initially
Analytics: Umami tracking (already deployed)
Domain: wardrobeai.com (or whatever name we land on) → check availability

Copy Language Rules

Plain English only (80%+ comprehension)
No fashion jargon
Warm, friendly, confident tone
"You" not "our customers"
Short paragraphs, lots of whitespace
Mobile-first design

Deliverable

Landing page deployed at the chosen domain. Source in repo at site/. Astro SSG, responsive, fast.

## Objective Build the initial landing page for WardrobeAI. This is Phase 0 — email capture, brand introduction, and social proof building. No product to sell yet. The goal is to validate demand and build a waitlist. ## Landing Page Sections ### Hero - Headline: "Clothes from real designers. Picked for you. On your budget." - Subhead: "WardrobeAI finds unique pieces from small businesses and boutique brands that fit your style, your body, and your life." - CTA: "Join the waitlist" (email capture) - Visual: Warm, lifestyle photography or illustration (not stock models) ### How It Works (3 steps) 1. "Tell us about you" — style interview, not a quiz 2. "We pick your pieces" — from small designers, within your budget 3. "Try at home, keep what you love" — free returns on the rest ### What Makes Us Different - Small business first (not mass market) - Budget you choose ($100 or $250/month) - We learn what fits you (feedback that actually works) - Your hard lines, honored (no floral if you hate floral) ### Pricing Preview - Essential: $100/mo, 3-5 pieces - Signature: $250/mo, 4-8 pieces - Custom: You decide - Shoes, bags, jewelry: add-ons ### Designer Spotlight (placeholder) - "Every month, we feature the small businesses behind your clothes" - Placeholder for 2-3 designer stories (will fill with real vendors) ### Waitlist Signup - Email + "Which tier interests you?" (Essential / Signature / Custom / Not sure) - "We're starting with a small group. Join the waitlist and we'll let you know when it's your turn." ### Footer - Social links (TikTok, Instagram, Pinterest) - Email contact - Privacy policy placeholder ## Technical Implementation - Static site on Storj (like speckl.scoble.me and scott.scoble.me) - Astro SSG (consistent with existing stack) - Email capture → stored in simple database or Google Sheet initially - Analytics: Umami tracking (already deployed) - Domain: wardrobeai.com (or whatever name we land on) → check availability ## Copy Language Rules - Plain English only (80%+ comprehension) - No fashion jargon - Warm, friendly, confident tone - "You" not "our customers" - Short paragraphs, lots of whitespace - Mobile-first design ## Deliverable Landing page deployed at the chosen domain. Source in repo at `site/`. Astro SSG, responsive, fast.