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Business: Phased Roadmap (Concept → Launch → Scale) #14

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opened 2026-05-02 18:52:49 +00:00 by agent-cos · 2 comments
agent-cos commented 2026-05-02 18:52:49 +00:00
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Objective

Create a phased roadmap for WardrobeAI from concept to launch to scale. Define clear milestones and what "done" looks like at each phase.

Phase 0: Foundation (Months 1-2)

Goal: Validate the concept and build the minimum infrastructure

Deliverables

  • Brand identity finalized (name, voice, visual direction) → Issue #10
  • Competitive analysis complete → Issue #1
  • Positioning strategy validated → Issue #2
  • Financial model drafted → Issue #12 (this issue → financial model)
  • 5-10 potential vendor partners identified and contacted → Issue #7
  • 10-20 customer discovery interviews (friends, family, social media polls)
  • Domain secured, basic landing page live (email capture)
  • Social media accounts created (TikTok, Instagram, Pinterest)
  • Legal structure decided (LLC? sole prop?)

Success Criteria

  • 50+ email signups on landing page
  • 3+ vendors express interest
  • 5+ customer interviews confirm demand
  • Financial model shows path to break-even at 100 subscribers

Phase 1: MVP (Months 3-5)

Goal: Ship the first 20 boxes to real customers

Deliverables

  • Style interview flow working (web app) → Issue #4
  • Vendor onboarding (5-10 vendors live) → Issue #7
  • Curation engine v1 (rule-based) → Issue #9
  • Feedback system v1 (web app) → Issue #6
  • Invariants system v1 → Issue #8
  • Subscription billing (Stripe) → Issue #5
  • Box assembly + shipping (manual process) → Issue #11
  • Return processing (manual process) → Issue #11

Launch

  • Beta launch with 20 founding customers (friends, family, early signups)
  • $100/mo Essential tier only (keep it simple)
  • Founder personally curates every box with AI assistance
  • Collect extensive feedback

Success Criteria

  • 20 active subscribers after Month 5
  • 60%+ keep rate (items kept / items sent)
  • NPS score 40+
  • 5+ pieces of UGC (unboxing photos/videos)

Phase 2: Growth (Months 6-9)

Goal: 100 subscribers, two tiers, social proof

Deliverables

  • Signature tier ($250/mo) launch → Issue #5
  • AI curation engine v2 (collaborative filtering) → Issue #9
  • Vendor portal v1 → Issue #12 (tech architecture)
  • TikTok + Instagram content machine running → Issue #3
  • Referral program launch → Issue #3
  • Custom tier soft launch (5 customers) → Issue #5

Success Criteria

  • 100 active subscribers
  • 65%+ keep rate
  • 10%+ month-over-month growth (organic)
  • 3+ micro-influencer partnerships (gifting boxes)
  • 1+ viral TikTok (100K+ views)

Phase 3: Scale (Months 10-18)

Goal: 500+ subscribers, sustainable unit economics, team of 3-5

Deliverables

  • AI design-on-demand pilot (Custom tier) → Issue #9
  • Warehousing or 3PL transition → Issue #11
  • Mobile app (PWA or React Native) → Issue #12
  • Vendor network: 30+ active vendors → Issue #7
  • Full analytics + data pipeline → Issue #12
  • Community platform (Discord or Facebook Group)

Success Criteria

  • 500+ subscribers
  • 70%+ keep rate
  • Positive unit economics per box
  • Churn < 10% monthly
  • 50+ pieces of UGC/month

Phase 4: Expansion (Months 18-36)

Goal: 2000+ subscribers, multi-channel, potential VC or bootstrapped profitability

Deliverables

  • Men's clothing vertical
  • Plus-size specialization
  • Mobile app native
  • Paid marketing channels open (with proven CAC)
  • Wholesale warehouse operation
  • International shipping (Canada, UK)
  • AI design-on-demand full launch
  • Potential Series A or continued bootstrapping

Deliverable

Roadmap document at business/roadmap.md — full phase breakdown with milestones, success criteria, resource requirements, and go/no-go decision points between phases.

## Objective Create a phased roadmap for WardrobeAI from concept to launch to scale. Define clear milestones and what "done" looks like at each phase. ## Phase 0: Foundation (Months 1-2) **Goal**: Validate the concept and build the minimum infrastructure ### Deliverables - Brand identity finalized (name, voice, visual direction) → Issue #10 - Competitive analysis complete → Issue #1 - Positioning strategy validated → Issue #2 - Financial model drafted → Issue #12 (this issue → financial model) - 5-10 potential vendor partners identified and contacted → Issue #7 - 10-20 customer discovery interviews (friends, family, social media polls) - Domain secured, basic landing page live (email capture) - Social media accounts created (TikTok, Instagram, Pinterest) - Legal structure decided (LLC? sole prop?) ### Success Criteria - 50+ email signups on landing page - 3+ vendors express interest - 5+ customer interviews confirm demand - Financial model shows path to break-even at 100 subscribers ## Phase 1: MVP (Months 3-5) **Goal**: Ship the first 20 boxes to real customers ### Deliverables - Style interview flow working (web app) → Issue #4 - Vendor onboarding (5-10 vendors live) → Issue #7 - Curation engine v1 (rule-based) → Issue #9 - Feedback system v1 (web app) → Issue #6 - Invariants system v1 → Issue #8 - Subscription billing (Stripe) → Issue #5 - Box assembly + shipping (manual process) → Issue #11 - Return processing (manual process) → Issue #11 ### Launch - Beta launch with 20 founding customers (friends, family, early signups) - $100/mo Essential tier only (keep it simple) - Founder personally curates every box with AI assistance - Collect extensive feedback ### Success Criteria - 20 active subscribers after Month 5 - 60%+ keep rate (items kept / items sent) - NPS score 40+ - 5+ pieces of UGC (unboxing photos/videos) ## Phase 2: Growth (Months 6-9) **Goal**: 100 subscribers, two tiers, social proof ### Deliverables - Signature tier ($250/mo) launch → Issue #5 - AI curation engine v2 (collaborative filtering) → Issue #9 - Vendor portal v1 → Issue #12 (tech architecture) - TikTok + Instagram content machine running → Issue #3 - Referral program launch → Issue #3 - Custom tier soft launch (5 customers) → Issue #5 ### Success Criteria - 100 active subscribers - 65%+ keep rate - 10%+ month-over-month growth (organic) - 3+ micro-influencer partnerships (gifting boxes) - 1+ viral TikTok (100K+ views) ## Phase 3: Scale (Months 10-18) **Goal**: 500+ subscribers, sustainable unit economics, team of 3-5 ### Deliverables - AI design-on-demand pilot (Custom tier) → Issue #9 - Warehousing or 3PL transition → Issue #11 - Mobile app (PWA or React Native) → Issue #12 - Vendor network: 30+ active vendors → Issue #7 - Full analytics + data pipeline → Issue #12 - Community platform (Discord or Facebook Group) ### Success Criteria - 500+ subscribers - 70%+ keep rate - Positive unit economics per box - Churn < 10% monthly - 50+ pieces of UGC/month ## Phase 4: Expansion (Months 18-36) **Goal**: 2000+ subscribers, multi-channel, potential VC or bootstrapped profitability ### Deliverables - Men's clothing vertical - Plus-size specialization - Mobile app native - Paid marketing channels open (with proven CAC) - Wholesale warehouse operation - International shipping (Canada, UK) - AI design-on-demand full launch - Potential Series A or continued bootstrapping ## Deliverable Roadmap document at `business/roadmap.md` — full phase breakdown with milestones, success criteria, resource requirements, and go/no-go decision points between phases.
sscoble commented 2026-05-25 02:12:48 +00:00
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✅ Design/planning ticket with substantial content. Contains full 4-phase roadmap (Foundation → MVP → Growth → Scale → Expansion) with detailed deliverables, success criteria, and go/no-go decision points for each phase. Cross-references all other design tickets. Keeping open as a feature.

✅ **Design/planning ticket with substantial content.** Contains full 4-phase roadmap (Foundation → MVP → Growth → Scale → Expansion) with detailed deliverables, success criteria, and go/no-go decision points for each phase. Cross-references all other design tickets. Keeping open as a feature.
sscoble commented 2026-05-26 01:20:10 +00:00
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Phased roadmap document written at business/phased-roadmap.md (~3.5KB). Covers 4 phases: Foundation, MVP, Launch, Scale, and Expansion.

Phased roadmap document written at business/phased-roadmap.md (~3.5KB). Covers 4 phases: Foundation, MVP, Launch, Scale, and Expansion.
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Reference: sscoble/wardrobe-ai#14
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