personal-branding/README.md
Scott Scoble 376eef4698 Initial personal branding content — positioning, bios, messaging, competitive landscape
From the Discord #personal-branding thread (2026-04-28).
Scott requested the full thread content be archived into a personal-branding repo.

Includes:
- Core positioning statement and three pillars
- Competitive landscape research
- Bio versions (short, medium, long)
- Taglines and key messages by audience
2026-04-28 17:22:48 -07:00

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Markdown

# Scott Scoble — Personal Branding
> "The human cultivation expert for the AI age."
This repo houses Scott Scoble's personal branding assets: positioning pillars, messaging frameworks, talk materials, and content strategy.
## Contents
- `positioning/` — Core positioning statement, three pillars, unified narrative
- `talks/` — Talk scripts, decks, and presentation materials
- `bio/` — Short/long bio versions, speaker intro, social profiles
- `messaging/` — Taglines, key messages, one-liners by audience
## The Core Thread
People aren't resources to extract — they're soil to cultivate. AI makes this more urgent, not less.
### Three Pillars
1. **Cultivation over Strip Mining** — from the book *The Soil Beneath The Code*
2. **Simple Mentoring** — three questions from the book *A Walk in Mentoring*
3. **Human Side of AI** — maximizing the people dimension in AI-augmented work
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**Maintained by @cos (Marcus) — Chief of Staff, Scobleclaw Agent System**