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Scott Scoble personal branding — positioning, pillars, messaging, and talk materials
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Scott Scoble 376eef4698 Initial personal branding content — positioning, bios, messaging, competitive landscape 
From the Discord #personal-branding thread (2026-04-28).
Scott requested the full thread content be archived into a personal-branding repo.

Includes:
- Core positioning statement and three pillars
- Competitive landscape research
- Bio versions (short, medium, long)
- Taglines and key messages by audience
2026-04-28 17:22:48 -07:00
bio Initial personal branding content — positioning, bios, messaging, competitive landscape 2026-04-28 17:22:48 -07:00
messaging Initial personal branding content — positioning, bios, messaging, competitive landscape 2026-04-28 17:22:48 -07:00
positioning Initial personal branding content — positioning, bios, messaging, competitive landscape 2026-04-28 17:22:48 -07:00
LICENSE Initial commit 2026-04-28 17:19:00 -07:00
README.md Initial personal branding content — positioning, bios, messaging, competitive landscape 2026-04-28 17:22:48 -07:00

README.md

Scott Scoble — Personal Branding

"The human cultivation expert for the AI age."

This repo houses Scott Scoble's personal branding assets: positioning pillars, messaging frameworks, talk materials, and content strategy.

Contents

  • positioning/ — Core positioning statement, three pillars, unified narrative
  • talks/ — Talk scripts, decks, and presentation materials
  • bio/ — Short/long bio versions, speaker intro, social profiles
  • messaging/ — Taglines, key messages, one-liners by audience

The Core Thread

People aren't resources to extract — they're soil to cultivate. AI makes this more urgent, not less.

Three Pillars

  1. Cultivation over Strip Mining — from the book The Soil Beneath The Code
  2. Simple Mentoring — three questions from the book A Walk in Mentoring
  3. Human Side of AI — maximizing the people dimension in AI-augmented work

Maintained by @cos (Marcus) — Chief of Staff, Scobleclaw Agent System