# Scott Scoble — Personal Branding

> "The human cultivation expert for the AI age."

This repo houses Scott Scoble's personal branding assets: positioning pillars, messaging frameworks, talk materials, and content strategy.

## Contents

- `positioning/` — Core positioning statement, three pillars, unified narrative
- `talks/` — Talk scripts, decks, and presentation materials
- `bio/` — Short/long bio versions, speaker intro, social profiles
- `messaging/` — Taglines, key messages, one-liners by audience

## The Core Thread

People aren't resources to extract — they're soil to cultivate. AI makes this more urgent, not less.

### Three Pillars

1. **Cultivation over Strip Mining** — from the book *The Soil Beneath The Code*
2. **Simple Mentoring** — three questions from the book *A Walk in Mentoring*
3. **Human Side of AI** — maximizing the people dimension in AI-augmented work

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**Maintained by @cos (Marcus) — Chief of Staff, Scobleclaw Agent System**