feat: SEO schema improvements, title optimization, and GitHub profile README (#90)

## Summary

Technical SEO and schema improvements per the trust/positioning audit (marcus/market#4, marcus/content#11).

## Changes

### Event Schema + SpeakableSpecification (`src/components/SEO.astro`)
- Added JSON-LD `Event` schemas for all 3 signature talks (50 First Dates with AI, From Strip-Mining to Cultivation, The Soil Under Your Team)
- `performer: Scott Scoble`, `offers`, and `description` on each
- Added `SpeakableSpecification` schema for voice search / Google Assistant / AI Overviews compatibility

### Book Schema Enhancements (`src/components/SEO.astro`)
- Updated book author fields to `Person` objects with URL
- Added book descriptions
- Added `sameAs` Amazon canonical links for "The Soil Beneath the Code" and "A Walk in Mentoring"

### Homepage Title Tag (`src/pages/index.astro`)
- Changed from "Scott Scoble — Human Cultivation Expert for the AI Age" to "Scott Scoble — Keynote Speaker | Human Cultivation Expert for the AI Age"
- Adds the high-value "Keynote Speaker" keyword for speaker bureau search

### Homepage h1 Accessibility (`src/pages/index.astro`)
- Added `aria-label="The human cultivation expert for the AI age."` to the decorative span-based h1
- Preserves visual design; improves semantic structure for search engines

### GitHub Profile README (`github-profile-README.md`)
- Professional bio with links to scott.scoble.me, books, speaker profile
- Ready to deploy to `sscoble/sscoble` GitHub profile repo

## Verification

- Build passes: 25 pages generated
- All JSON-LD schemas confirmed in output
- No visual regressions

## Related

- marcus/market#4: SEO name disambiguation strategy
- marcus/content#11: Content distribution strategy

Co-authored-by: Scott Scoble <scott@scoble.me>
Co-authored-by: agent-content <agent-content@scoble.me>
Reviewed-on: https://os.scoble.me/forgejo/forgejo/sscoble/brand-site/pulls/90
Co-authored-by: engineering Agent <engineering@marcus.local>
Co-committed-by: engineering Agent <engineering@marcus.local>

github-profile-README.md

@@ -0,0 +1,37 @@
+# Scott Scoble
+
+**Keynote Speaker · Consultant · Author**  
+Human Cultivation Expert for the AI Age
+
+---
+
+I help leaders and teams build AI systems that cultivate humans instead of strip-mining them.
+
+## What I Do
+
+- **Keynotes & workshops** on AI, leadership, and team cultivation — [speaking page](https://scott.scoble.me/speaking)
+- **Consulting** for engineering orgs adopting AI without burning out their people — [consulting page](https://scott.scoble.me/consulting)
+- **Writing** books and articles on the human side of technology — [blog](https://scott.scoble.me/blog)
+
+## Books
+
+- **[The Soil Beneath the Code](https://a.co/d/0226o4Hg)** (2023) — What engineering teams can learn from farmers about sustainable systems
+- **[A Walk in Mentoring](https://a.co/d/0bRKZeUV)** (2024) — Three questions that change how people learn
+- **Dark Provenance** (2026) — Formal verification for the AI age
+
+## Projects
+
+- **[OpenClaw](https://github.com/sscoble)** — Multi-agent orchestration system
+- **[Speckl](https://github.com/sscoble/speckl)** — Formal verification for distributed systems
+- **[MeOS](https://github.com/sscoble)** — Personal operating system for the agentic era
+
+## Find Me
+
+- 🌐 [scott.scoble.me](https://scott.scoble.me)
+- 💼 [linkedin.com/in/scottscoble](https://linkedin.com/in/scottscoble)
+- 🐦 [x.com/scottscoble](https://x.com/scottscoble)
+- 📧 scott@scoble.me
+
+---
+
+> *"The most successful AI teams aren't the ones with the best models. They're the ones who stopped strip-mining their humans and started cultivating them."*

public/llms.txt

@@ -0,0 +1,38 @@
+# Scott Scoble — Human Cultivation Expert for the AI Age
+
+> Keynote speaker and consultant helping engineering leaders build AI systems that cultivate humans instead of strip-mining them. Author of The Soil Beneath the Code (a business novel about developer experience) and A Walk in Mentoring. NOT Robert Scoble (@Scobleizer, the tech evangelist) — different person, different expertise.
+
+## Core Pages
+
+- Home: [https://scott.scoble.me](https://scott.scoble.me) — Speaker, consultant, author overview
+- Speaking: [https://scott.scoble.me/speaking](https://scott.scoble.me/speaking) — Keynote topics: 50 First Dates with AI, From Strip-Mining to Cultivation, The Soil Under Your Team
+- Books: [https://scott.scoble.me/books](https://scott.scoble.me/books) — The Soil Beneath the Code, A Walk in Mentoring
+- Blog: [https://scott.scoble.me/blog](https://scott.scoble.me/blog) — Essays on AI, leadership, engineering culture, cultivation
+- Consulting: [https://scott.scoble.me/consulting](https://scott.scoble.me/consulting) — Team cultivation diagnostics, AI deployment strategy
+- About: [https://scott.scoble.me/about](https://scott.scoble.me/about) — Bio, background, contact
+
+## Expertise Areas
+
+- Human cultivation in AI-era engineering teams (cultivation over strip-mining)
+- Agentic system memory architecture (compound memory, semantic recall, coach evaluation)
+- Developer experience and team soil health diagnostics
+- Simple mentoring frameworks (three questions methodology)
+- Dark provenance and compliance-as-code (Speckl open standard)
+- Multi-agent system architecture (Scobleclaw: 8 agents, $200 hardware, open-source)
+
+## Projects
+
+- Speckl: [https://speckl.scoble.me](https://speckl.scoble.me) — Open-source compliance specification language with dark provenance (MIT license)
+- Scobleclaw: Multi-agent system with compound memory, semantic recall, and automated coach evaluation
+- Speaker profile: [https://scott.scoble.me/downloads/Scott-Scoble-Human-Cultivation-Expert-Speaker-Profile.pdf](https://scott.scoble.me/downloads/Scott-Scoble-Human-Cultivation-Expert-Speaker-Profile.pdf)
+
+## External Profiles
+
+- LinkedIn: [https://www.linkedin.com/in/scott-scoble/](https://www.linkedin.com/in/scott-scoble/)
+- GitHub: [https://github.com/sscoble](https://github.com/sscoble)
+- X/Twitter: [https://x.com/scottscoble](https://x.com/scottscoble)
+
+## Contact
+
+- Email: scott@scoble.me
+- Booking: [https://scott.scoble.me/speaking#book](https://scott.scoble.me/speaking#book)

src/components/SEO.astro

@@ -54,7 +54,60 @@ function getJsonLd(pageType: string): string {
     }
 
     case 'speaking':
-      return JSON.stringify({
+      // Event schemas for each signature talk
+      const talks = [
+        {
+          name: '50 First Dates with AI',
+          description: 'Current AI memory architecture is anterograde amnesia — and we\'re all Henry Roth, recording VHS tapes every night so our agent can wake up functional tomorrow.',
+          url: `${siteUrl}/speaking/50-first-dates`,
+        },
+        {
+          name: 'From Strip-Mining to Cultivation',
+          description: 'The shift from extraction to cultivation in AI-era teams. Why throughput optimization is killing your soil health.',
+          url: `${siteUrl}/speaking/strip-mining-to-cultivation`,
+        },
+        {
+          name: 'The Soil Under Your Team',
+          description: 'Diagnose what\'s actually depleted before you fertilize. A diagnostic framework for team health in AI-augmented work.',
+          url: `${siteUrl}/speaking/soil-under-your-team`,
+        },
+      ];
+
+      const eventSchemas = talks.map((talk) => ({
+        '@context': 'https://schema.org',
+        '@type': 'Event',
+        name: talk.name,
+        description: talk.description,
+        url: talk.url,
+        performer: {
+          '@type': 'Person',
+          name: 'Scott Scoble',
+          jobTitle: 'Keynote Speaker',
+          url: siteUrl,
+        },
+        offers: {
+          '@type': 'Offer',
+          availability: 'https://schema.org/InStock',
+          availabilityStarts: '2026-01-01',
+        },
+        eventStatus: 'https://schema.org/EventScheduled',
+        eventAttendanceMode: 'https://schema.org/OfflineEventAttendanceMode',
+        organizer: {
+          '@type': 'Person',
+          name: 'Scott Scoble',
+          url: siteUrl,
+        },
+      }));
+
+      // SpeakableSpecification for voice search
+      const speakableSchema = {
+        '@context': 'https://schema.org',
+        '@type': 'SpeakableSpecification',
+        cssSelector: ['h1', '.hero p'],
+      };
+
+      const speakerSchema = {
+        '@context': 'https://schema.org',
         '@type': 'Person',
         '@id': `${siteUrl}#speaker`,
         name: 'Scott Scoble',
@@ -62,30 +115,52 @@ function getJsonLd(pageType: string): string {
         description: 'Human Cultivation Expert speaking on AI, leadership, and team cultivation',
         url: siteUrl,
         sameAs: personLd.sameAs,
-      }, null, 2);
+      };
+
+      return JSON.stringify([speakerSchema, speakableSchema, ...eventSchemas], null, 2);
 
     case 'books':
       return JSON.stringify([
         {
+          '@context': 'https://schema.org',
           '@type': 'Book',
           name: 'The Soil Beneath the Code',
-          author: 'Scott Scoble',
+          author: {
+            '@type': 'Person',
+            name: 'Scott Scoble',
+            url: siteUrl,
+          },
           datePublished: '2023',
-          bookFormat: 'EBook, Hardcover',
+          bookFormat: 'https://schema.org/EBook',
+          description: 'What engineering teams can learn from farmers about sustainable systems. A cultivation playbook for technical leaders who are tired of strip-mining their teams.',
+          sameAs: 'https://a.co/d/0226o4Hg',
         },
         {
+          '@context': 'https://schema.org',
           '@type': 'Book',
           name: 'A Walk in Mentoring',
-          author: 'Scott Scoble',
+          author: {
+            '@type': 'Person',
+            name: 'Scott Scoble',
+            url: siteUrl,
+          },
           datePublished: '2024',
-          bookFormat: 'EBook, Paperback',
+          bookFormat: 'https://schema.org/EBook',
+          description: 'Three questions that change how people learn. The simplest mentoring framework you\'ll actually use.',
+          sameAs: 'https://a.co/d/0bRKZeUV',
         },
         {
+          '@context': 'https://schema.org',
           '@type': 'Book',
           name: 'Dark Provenance',
-          author: 'Scott Scoble',
+          author: {
+            '@type': 'Person',
+            name: 'Scott Scoble',
+            url: siteUrl,
+          },
           datePublished: '2026',
-          bookFormat: 'EBook, Hardcover',
+          bookFormat: 'https://schema.org/EBook',
+          description: 'Formal verification for the AI age. How to audit what your AI actually did.',
         },
       ], null, 2);
 
@@ -159,6 +234,9 @@ const jsonLd = getJsonLd(pageType);
 <!-- Canonical -->
 <link rel="canonical" href={pageUrl} />
 
+<!-- LLM / AI Crawler Context -->
+<meta name="llms:description" content="Scott Scoble is a keynote speaker, consultant, and author of The Soil Beneath the Code. Expertise: human cultivation in AI-era engineering teams, agentic memory architecture, developer experience, mentoring. NOT Robert Scoble (different person — Robert is the tech evangelist @Scobleizer; Scott is the cultivation speaker at scott.scoble.me)." />
+
 <!-- JSON-LD Structured Data -->
 <script type="application/ld+json" set:html={jsonLd} />
 

src/pages/index.astro

@@ -4,7 +4,7 @@ import PillarCard from '../components/PillarCard.astro';
 ---
 
 <BaseLayout 
-  title="Scott Scoble — Human Cultivation Expert for the AI Age"
+  title="Scott Scoble — Keynote Speaker | Human Cultivation Expert for the AI Age"
   description="Keynote speaker and consultant helping leaders build AI systems that cultivate humans instead of strip-mining them. Author of The Soil Beneath the Code."
   pageType="home"
 >
@@ -20,7 +20,7 @@ import PillarCard from '../components/PillarCard.astro';
     </div>
     <div class="hero-content">
       <p class="hero-kicker">Keynote Speaker · Consultant · Author</p>
-      <h1>
+      <h1 aria-label="The human cultivation expert for the AI age.">
         <span class="line">The human</span>
         <span class="line accent">cultivation</span>
         <span class="line">expert for the AI age.</span>