Scott Scoble personal brand website — blog, speaking, consulting, fractional
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feat: SEO schema improvements, title optimization, and GitHub profile README (#90)
## Summary

Technical SEO and schema improvements per the trust/positioning audit (marcus/market#4, marcus/content#11).

## Changes

### Event Schema + SpeakableSpecification (`src/components/SEO.astro`)
- Added JSON-LD `Event` schemas for all 3 signature talks (50 First Dates with AI, From Strip-Mining to Cultivation, The Soil Under Your Team)
- `performer: Scott Scoble`, `offers`, and `description` on each
- Added `SpeakableSpecification` schema for voice search / Google Assistant / AI Overviews compatibility

### Book Schema Enhancements (`src/components/SEO.astro`)
- Updated book author fields to `Person` objects with URL
- Added book descriptions
- Added `sameAs` Amazon canonical links for "The Soil Beneath the Code" and "A Walk in Mentoring"

### Homepage Title Tag (`src/pages/index.astro`)
- Changed from "Scott Scoble — Human Cultivation Expert for the AI Age" to "Scott Scoble — Keynote Speaker | Human Cultivation Expert for the AI Age"
- Adds the high-value "Keynote Speaker" keyword for speaker bureau search

### Homepage h1 Accessibility (`src/pages/index.astro`)
- Added `aria-label="The human cultivation expert for the AI age."` to the decorative span-based h1
- Preserves visual design; improves semantic structure for search engines

### GitHub Profile README (`github-profile-README.md`)
- Professional bio with links to scott.scoble.me, books, speaker profile
- Ready to deploy to `sscoble/sscoble` GitHub profile repo

## Verification

- Build passes: 25 pages generated
- All JSON-LD schemas confirmed in output
- No visual regressions

## Related

- marcus/market#4: SEO name disambiguation strategy
- marcus/content#11: Content distribution strategy

Co-authored-by: Scott Scoble <scott@scoble.me>
Co-authored-by: agent-content <agent-content@scoble.me>
Reviewed-on: https://os.scoble.me/forgejo/forgejo/sscoble/brand-site/pulls/90
Co-authored-by: engineering Agent <engineering@marcus.local>
Co-committed-by: engineering Agent <engineering@marcus.local>
2026-05-18 11:13:58 -07:00
.astro Initial commit: Astro speaker site with Forgejo Actions CI/CD 2026-04-28 20:52:10 -07:00
.forgejo/workflows ci: fix runner PATH, make typst optional, add cleanup step 2026-05-01 23:00:21 -07:00
public feat: SEO schema improvements, title optimization, and GitHub profile README (#90) 2026-05-18 11:13:58 -07:00
src feat: SEO schema improvements, title optimization, and GitHub profile README (#90) 2026-05-18 11:13:58 -07:00
.ci-enabled Trigger CI/CD workflow run 2026-04-28 20:54:06 -07:00
.gitignore perf: remove 16MB original PNG from repo, keep optimized WebP versions 2026-04-29 16:32:28 -07:00
astro.config.mjs Initial commit: Astro speaker site with Forgejo Actions CI/CD 2026-04-28 20:52:10 -07:00
EOF Initial commit: Astro speaker site with Forgejo Actions CI/CD 2026-04-28 20:52:10 -07:00
flake.nix Add flake.nix with Nix derivations for website and PDF; update workflow to use nix build 2026-04-28 22:49:40 -07:00
github-profile-README.md feat: SEO schema improvements, title optimization, and GitHub profile README (#90) 2026-05-18 11:13:58 -07:00
one-sheet.typ Initial commit: Astro speaker site with Forgejo Actions CI/CD 2026-04-28 20:52:10 -07:00
package-lock.json Initial commit: Astro speaker site with Forgejo Actions CI/CD 2026-04-28 20:52:10 -07:00
package.json Initial commit: Astro speaker site with Forgejo Actions CI/CD 2026-04-28 20:52:10 -07:00
README.md Trigger CI with /nix/store and /bin in ReadWritePaths 2026-04-29 00:01:11 -07:00
RESOLVED-48-62.md Close resolved issues #48 #62 - privacy policy already updated (#68) 2026-05-05 11:12:02 -07:00
tsconfig.json Initial commit: Astro speaker site with Forgejo Actions CI/CD 2026-04-28 20:52:10 -07:00

Scott Scoble — Speaker Website

Professional speaker/consultant website for Scott Scoble.

Stack

  • Framework: Astro 5
  • Hosting: Storj (S3-compatible static hosting)
  • Domain: scott.scoble.me
  • CI/CD: Forgejo Actions

Development

npm install
npm run dev

Build

npm run build

Output goes to dist/.

Deploy

Deployment is automatic on push to main via Forgejo Actions.

Manual Setup

  1. Add secrets to Forgejo repo:

    • STORJ_ACCESS_KEY — Storj S3 access key
    • STORJ_SECRET_KEY — Storj S3 secret key
    • STORJ_BUCKET — Bucket name (e.g., brand-site)
  2. Ensure bucket exists in Storj with public access and custom domain configured.

PDF Generation

nix-shell -p typst --run "typst compile one-sheet.typ one-sheet.pdf"

Project Structure

src/
  components/     # Reusable Astro components
  layouts/        # Page layouts
  pages/          # Route pages
  content/        # Content collections (future)
  styles/         # Global CSS
public/
  images/         # Static images
  downloads/      # Downloadable files (PDFs)
.forgejo/
  workflows/      # CI/CD workflows

License

MIT

CI Test

CI Test 1777442692

CI Test 1777443237

CI Test removing ProtectSystem+ProtectHome 1777444146

CI Test 1777446071