brand-site/src/components/SEO.astro

---
interface Props {
  title: string;
  description: string;
  ogImage?: string;
  ogType?: string;
  canonicalUrl?: string;
  pageType?: 'home' | 'speaking' | 'books' | 'consulting' | 'contact' | 'blog';
}

const {
  title,
  description,
  ogImage = '/social-card.png',
  ogType = 'website',
  canonicalUrl,
  pageType = 'home',
} = Astro.props;

const siteUrl = 'https://scott.scoble.me';
const currentPath = canonicalUrl || Astro.url.pathname;
const fullTitle = title.includes('Scott Scoble') ? title : `${title} — Scott Scoble`;
const imageUrl = new URL(ogImage, siteUrl).href;
const pageUrl = new URL(currentPath, siteUrl).href;

// JSON-LD structured data
function getJsonLd(pageType: string): string {
  const personLd = {
    '@type': 'Person',
    '@id': `${siteUrl}#person`,
    name: 'Scott Scoble',
    givenName: 'Scott',
    familyName: 'Scoble',
    jobTitle: 'Human Cultivation Expert',
    url: siteUrl,
    email: 'mailto:scott@scoble.me',
    sameAs: [
      'https://linkedin.com/in/scottscoble',
      'https://x.com/scottscoble',
      'https://github.com/sscoble',
    ],
  };

  switch (pageType) {
    case 'home': {
      const websiteLd = {
        '@type': 'WebSite',
        '@id': `${siteUrl}#website`,
        name: 'Scott Scoble',
        description: 'Human Cultivation Expert for the AI Age',
        url: siteUrl,
      };
      return JSON.stringify([personLd, websiteLd], null, 2);
    }

    case 'speaking':
      // Event schemas for each signature talk
      const talks = [
        {
          name: '50 First Dates with AI',
          description: 'Current AI memory architecture is anterograde amnesia — and we\'re all Henry Roth, recording VHS tapes every night so our agent can wake up functional tomorrow.',
          url: `${siteUrl}/speaking/50-first-dates`,
        },
        {
          name: 'From Strip-Mining to Cultivation',
          description: 'The shift from extraction to cultivation in AI-era teams. Why throughput optimization is killing your soil health.',
          url: `${siteUrl}/speaking/strip-mining-to-cultivation`,
        },
        {
          name: 'The Soil Under Your Team',
          description: 'Diagnose what\'s actually depleted before you fertilize. A diagnostic framework for team health in AI-augmented work.',
          url: `${siteUrl}/speaking/soil-under-your-team`,
        },
      ];

      const eventSchemas = talks.map((talk) => ({
        '@context': 'https://schema.org',
        '@type': 'Event',
        name: talk.name,
        description: talk.description,
        url: talk.url,
        performer: {
          '@type': 'Person',
          name: 'Scott Scoble',
          jobTitle: 'Keynote Speaker',
          url: siteUrl,
        },
        offers: {
          '@type': 'Offer',
          availability: 'https://schema.org/InStock',
          availabilityStarts: '2026-01-01',
        },
        eventStatus: 'https://schema.org/EventScheduled',
        eventAttendanceMode: 'https://schema.org/OfflineEventAttendanceMode',
        organizer: {
          '@type': 'Person',
          name: 'Scott Scoble',
          url: siteUrl,
        },
      }));

      // SpeakableSpecification for voice search
      const speakableSchema = {
        '@context': 'https://schema.org',
        '@type': 'SpeakableSpecification',
        cssSelector: ['h1', '.hero p'],
      };

      const speakerSchema = {
        '@context': 'https://schema.org',
        '@type': 'Person',
        '@id': `${siteUrl}#speaker`,
        name: 'Scott Scoble',
        jobTitle: 'Keynote Speaker',
        description: 'Human Cultivation Expert speaking on AI, leadership, and team cultivation',
        url: siteUrl,
        sameAs: personLd.sameAs,
      };

      return JSON.stringify([speakerSchema, speakableSchema, ...eventSchemas], null, 2);

    case 'books':
      return JSON.stringify([
        {
          '@context': 'https://schema.org',
          '@type': 'Book',
          name: 'The Soil Beneath the Code',
          author: {
            '@type': 'Person',
            name: 'Scott Scoble',
            url: siteUrl,
          },
          datePublished: '2023',
          bookFormat: 'https://schema.org/EBook',
          description: 'What engineering teams can learn from farmers about sustainable systems. A cultivation playbook for technical leaders who are tired of strip-mining their teams.',
          sameAs: 'https://a.co/d/0226o4Hg',
        },
        {
          '@context': 'https://schema.org',
          '@type': 'Book',
          name: 'A Walk in Mentoring',
          author: {
            '@type': 'Person',
            name: 'Scott Scoble',
            url: siteUrl,
          },
          datePublished: '2024',
          bookFormat: 'https://schema.org/EBook',
          description: 'Three questions that change how people learn. The simplest mentoring framework you\'ll actually use.',
          sameAs: 'https://a.co/d/0bRKZeUV',
        },
        {
          '@context': 'https://schema.org',
          '@type': 'Book',
          name: 'Dark Provenance',
          author: {
            '@type': 'Person',
            name: 'Scott Scoble',
            url: siteUrl,
          },
          datePublished: '2026',
          bookFormat: 'https://schema.org/EBook',
          description: 'Formal verification for the AI age. How to audit what your AI actually did.',
        },
      ], null, 2);

    case 'consulting':
      return JSON.stringify({
        '@type': 'Service',
        name: 'AI Team Consulting',
        description: 'Helping leaders build AI systems that cultivate humans instead of strip-mining them',
        provider: { '@type': 'Person', name: 'Scott Scoble' },
        serviceType: 'Professional Consulting',
        areaServed: 'Worldwide',
        offering: [
          {
            '@type': 'Offering',
            name: 'Keynote Speaking',
            description: '45-60 minute keynotes on AI, leadership, and team cultivation',
          },
          {
            '@type': 'Offering',
            name: 'Workshops',
            description: 'Half-day or full-day workshops on cultivation practices',
          },
        ],
      }, null, 2);

    case 'contact':
      return JSON.stringify({
        '@type': 'ContactPoint',
        email: 'scott@scoble.me',
        contactType: 'Customer Service',
        availableLanguage: 'English',
      }, null, 2);

    default:
      return JSON.stringify({
        '@type': 'Blog',
        name: 'Scott Scoble Blog',
        description: 'Thoughts on AI, leadership, and human cultivation',
        url: `${siteUrl}/blog`,
      }, null, 2);
  }
}

const jsonLd = getJsonLd(pageType);
---

<!-- Primary Meta -->
<title>{fullTitle}</title>
<meta name="title" content={fullTitle} />
<meta name="description" content={description} />
<meta name="author" content="Scott Scoble" />

<!-- Open Graph -->
<meta property="og:title" content={fullTitle} />
<meta property="og:description" content={description} />
<meta property="og:type" content={ogType} />
<meta property="og:url" content={pageUrl} />
<meta property="og:image" content={imageUrl} />
<meta property="og:image:width" content="1200" />
<meta property="og:image:height" content="630" />
<meta property="og:site_name" content="Scott Scoble" />
<meta property="og:locale" content="en_US" />

<!-- Twitter Card -->
<meta name="twitter:card" content="summary_large_image" />
<meta name="twitter:title" content={fullTitle} />
<meta name="twitter:description" content={description} />
<meta name="twitter:image" content={imageUrl} />
<meta name="twitter:site" content="@scottscoble" />

<!-- Canonical -->
<link rel="canonical" href={pageUrl} />

<!-- LLM / AI Crawler Context -->
<meta name="llms:description" content="Scott Scoble is a keynote speaker, consultant, and author of The Soil Beneath the Code. Expertise: human cultivation in AI-era engineering teams, agentic memory architecture, developer experience, mentoring. NOT Robert Scoble (different person — Robert is the tech evangelist @Scobleizer; Scott is the cultivation speaker at scott.scoble.me)." />

<!-- JSON-LD Structured Data -->
<script type="application/ld+json" set:html={jsonLd} />

<!-- PWA / Theme -->
<meta name="theme-color" content="#3d5a3e" />
<link rel="manifest" href="/manifest.json" />