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## Summary Technical SEO and schema improvements per the trust/positioning audit (marcus/market#4, marcus/content#11). ## Changes ### Event Schema + SpeakableSpecification (`src/components/SEO.astro`) - Added JSON-LD `Event` schemas for all 3 signature talks (50 First Dates with AI, From Strip-Mining to Cultivation, The Soil Under Your Team) - `performer: Scott Scoble`, `offers`, and `description` on each - Added `SpeakableSpecification` schema for voice search / Google Assistant / AI Overviews compatibility ### Book Schema Enhancements (`src/components/SEO.astro`) - Updated book author fields to `Person` objects with URL - Added book descriptions - Added `sameAs` Amazon canonical links for "The Soil Beneath the Code" and "A Walk in Mentoring" ### Homepage Title Tag (`src/pages/index.astro`) - Changed from "Scott Scoble — Human Cultivation Expert for the AI Age" to "Scott Scoble — Keynote Speaker | Human Cultivation Expert for the AI Age" - Adds the high-value "Keynote Speaker" keyword for speaker bureau search ### Homepage h1 Accessibility (`src/pages/index.astro`) - Added `aria-label="The human cultivation expert for the AI age."` to the decorative span-based h1 - Preserves visual design; improves semantic structure for search engines ### GitHub Profile README (`github-profile-README.md`) - Professional bio with links to scott.scoble.me, books, speaker profile - Ready to deploy to `sscoble/sscoble` GitHub profile repo ## Verification - Build passes: 25 pages generated - All JSON-LD schemas confirmed in output - No visual regressions ## Related - marcus/market#4: SEO name disambiguation strategy - marcus/content#11: Content distribution strategy Co-authored-by: Scott Scoble <scott@scoble.me> Co-authored-by: agent-content <agent-content@scoble.me> Reviewed-on: https://os.scoble.me/forgejo/forgejo/sscoble/brand-site/pulls/90 Co-authored-by: engineering Agent <engineering@marcus.local> Co-committed-by: engineering Agent <engineering@marcus.local>
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38 lines
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# Scott Scoble — Human Cultivation Expert for the AI Age
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> Keynote speaker and consultant helping engineering leaders build AI systems that cultivate humans instead of strip-mining them. Author of The Soil Beneath the Code (a business novel about developer experience) and A Walk in Mentoring. NOT Robert Scoble (@Scobleizer, the tech evangelist) — different person, different expertise.
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## Core Pages
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- Home: [https://scott.scoble.me](https://scott.scoble.me) — Speaker, consultant, author overview
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- Speaking: [https://scott.scoble.me/speaking](https://scott.scoble.me/speaking) — Keynote topics: 50 First Dates with AI, From Strip-Mining to Cultivation, The Soil Under Your Team
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- Books: [https://scott.scoble.me/books](https://scott.scoble.me/books) — The Soil Beneath the Code, A Walk in Mentoring
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- Blog: [https://scott.scoble.me/blog](https://scott.scoble.me/blog) — Essays on AI, leadership, engineering culture, cultivation
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- Consulting: [https://scott.scoble.me/consulting](https://scott.scoble.me/consulting) — Team cultivation diagnostics, AI deployment strategy
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- About: [https://scott.scoble.me/about](https://scott.scoble.me/about) — Bio, background, contact
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## Expertise Areas
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- Human cultivation in AI-era engineering teams (cultivation over strip-mining)
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- Agentic system memory architecture (compound memory, semantic recall, coach evaluation)
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- Developer experience and team soil health diagnostics
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- Simple mentoring frameworks (three questions methodology)
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- Dark provenance and compliance-as-code (Speckl open standard)
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- Multi-agent system architecture (Scobleclaw: 8 agents, $200 hardware, open-source)
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## Projects
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- Speckl: [https://speckl.scoble.me](https://speckl.scoble.me) — Open-source compliance specification language with dark provenance (MIT license)
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- Scobleclaw: Multi-agent system with compound memory, semantic recall, and automated coach evaluation
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- Speaker profile: [https://scott.scoble.me/downloads/Scott-Scoble-Human-Cultivation-Expert-Speaker-Profile.pdf](https://scott.scoble.me/downloads/Scott-Scoble-Human-Cultivation-Expert-Speaker-Profile.pdf)
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## External Profiles
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- LinkedIn: [https://www.linkedin.com/in/scott-scoble/](https://www.linkedin.com/in/scott-scoble/)
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- GitHub: [https://github.com/sscoble](https://github.com/sscoble)
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- X/Twitter: [https://x.com/scottscoble](https://x.com/scottscoble)
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## Contact
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- Email: scott@scoble.me
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- Booking: [https://scott.scoble.me/speaking#book](https://scott.scoble.me/speaking#book)
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