Initial commit: README, directory structure, and project foundation
- Comprehensive README with project overview, market opportunity, competitive differentiation - Repository structure: brand/, business/, engineering/, legal/, marketing/, operations/, product/, research/, site/ - Roadmap: Phase 0 (Foundation) through Phase 4 (Expansion) - Tech stack: Next.js, PostgreSQL, Python/Node, Stripe, Storj
This commit is contained in:
Marcus
parent
1003ef8719
commit
7dd427a5f2
1 changed files with 162 additions and 2 deletions
164
README.md
164
README.md
|
|
@ -1,3 +1,163 @@
|
|||
# wardrobe-ai
|
||||
# WardrobeAI
|
||||
|
||||
WardrobeAI — a curated clothing subscription service sourcing from small businesses and boutique brands, with AI-powered style matching, fit feedback loops, and on-demand design/tailoring.
|
||||
> Clothes from real designers. Picked for you. On your budget.
|
||||
|
||||
WardrobeAI is a curated clothing subscription service that sources from small businesses and boutique brands. We learn your personal style through a real conversation (not a multiple-choice quiz), match pieces within your monthly budget, and get better with every box based on your feedback.
|
||||
|
||||
## The Problem We're Solving
|
||||
|
||||
**For customers:**
|
||||
- Shopping is overwhelming — thousands of options, no curation
|
||||
- Small designers are hard to find (buried on Etsy, hard to discover on Instagram)
|
||||
- Mass-market subscriptions feel generic — same brands everyone else wears
|
||||
- "Style quizzes" don't capture the nuances of your body and life
|
||||
- The feedback you give doesn't seem to change what you get
|
||||
|
||||
**For small designers:**
|
||||
- Hard to reach customers without massive ad budgets
|
||||
- Wholesale buyers require large minimum orders
|
||||
- No direct feedback on why items don't sell
|
||||
|
||||
## Our Approach
|
||||
|
||||
| What Others Do | What We Do |
|
||||
|---|---|
|
||||
| Source from mass-market brands (Stitch Fix, Nordstrom) | Source from small businesses and boutique designers first |
|
||||
| Per-item pricing ($40-80 per piece) | Monthly budget you choose ($100 or $250) |
|
||||
| Multiple-choice style quiz | Real conversation — style interview with a human feel |
|
||||
| "Style Shuffle" that never learns | Structured feedback loop that actually improves |
|
||||
| One-size-fits-all | "Invariants" — your hard lines, honored (no florals, no synthetics, etc.) |
|
||||
| Off-the-rack only | AI design-on-demand: "I want this shape in that fabric" — custom made |
|
||||
|
||||
## Product Tiers
|
||||
|
||||
### Essential — $100/mo
|
||||
- 3-5 clothing items per month
|
||||
- From small businesses and boutique brands
|
||||
- Style interview and feedback loop included
|
||||
- Shoes, bags, jewelry available as add-ons
|
||||
|
||||
### Signature — $250/mo
|
||||
- 4-8 clothing items per month
|
||||
- Higher-end boutique brands
|
||||
- Early access to new designers
|
||||
- Concierge-level style interview
|
||||
|
||||
### Custom — Variable
|
||||
- You set the budget
|
||||
- You choose the components (clothing only, or full wardrobe)
|
||||
- Custom frequency (monthly, quarterly, etc.)
|
||||
- Priority access to AI design-on-demand
|
||||
|
||||
## Market Opportunity
|
||||
|
||||
- **$7 billion** global fashion subscription market
|
||||
- Growing at **6.1% CAGR** (2025-2034)
|
||||
- No incumbent dominates the "small business boutique" niche
|
||||
- Stitch Fix is mass market; Rent the Runway is rental; no one is budget-capped with boutique curation
|
||||
|
||||
## Competitive Landscape
|
||||
|
||||
| Company | Model | Our Differentiation |
|
||||
|---|---|---|
|
||||
| **Stitch Fix** ($1.6B market cap) | AI + human stylist, mass brands | We source from small businesses; we have budget caps |
|
||||
| **Wantable** | Curated edits, $20 styling fee | We have a real conversation, not a quiz; our feedback loop learns |
|
||||
| **DailyLook** | Premium styling, $40 styling fee | We start at $100/mo, not premium; we honor hard constraints |
|
||||
| **Dia & Co** | Plus size niche | We're size-inclusive but not niche-restricted |
|
||||
| **Rent the Runway** | Rental subscription | We sell, not rent; you keep what you love |
|
||||
|
||||
**The niche we own:** Small business curation with budget caps and real learning.
|
||||
|
||||
## Technology Stack
|
||||
|
||||
- **Frontend:** Next.js (React), Tailwind CSS, mobile-first
|
||||
- **Backend:** Node.js or Python (FastAPI), PostgreSQL + Redis
|
||||
- **AI/ML:** Python service for curation; LLM integration for style interview and invariants parsing
|
||||
- **Payments:** Stripe (subscription billing)
|
||||
- **Hosting:** Vercel (frontend) + Railway/Fly.io (backend)
|
||||
- **Analytics:** Umami (self-hosted, already deployed)
|
||||
- **Infrastructure:** Storj for static assets, potential 3PL for warehousing (Phase 2)
|
||||
|
||||
## Repository Structure
|
||||
|
||||
```
|
||||
wardrobe-ai/
|
||||
├── brand/ # Brand identity, positioning, customer personas
|
||||
├── business/ # Pricing, financial model, vendor targets, roadmap
|
||||
├── engineering/ # Architecture, curation engine, tech docs
|
||||
├── legal/ # Compliance, terms, policies
|
||||
├── marketing/ # Social strategy, content calendar, viral playbook
|
||||
├── operations/ # Return logistics, shipping, warehouse transition
|
||||
├── product/ # Style interview, feedback system, invariants, landing page
|
||||
├── research/ # Competitive analysis, market data
|
||||
└── site/ # Landing page source (Astro SSG)
|
||||
```
|
||||
|
||||
## Roadmap
|
||||
|
||||
### Phase 0: Foundation (Months 1-2)
|
||||
- Brand identity finalized
|
||||
- 10-20 customer discovery interviews
|
||||
- 5-10 vendor partners identified
|
||||
- Landing page + waitlist live
|
||||
- Legal structure + insurance
|
||||
|
||||
**Goal:** 50+ waitlist signups, 3+ vendor commitments
|
||||
|
||||
### Phase 1: MVP (Months 3-5)
|
||||
- 20 founding customers (friends, family, early signups)
|
||||
- Essential tier only ($100/mo)
|
||||
- Manual curation with AI assistance
|
||||
- Web app: style interview + feedback
|
||||
- Manual returns processing
|
||||
|
||||
**Goal:** 60%+ keep rate, NPS 40+
|
||||
|
||||
### Phase 2: Growth (Months 6-9)
|
||||
- Signature tier launch ($250/mo)
|
||||
- AI curation engine v2
|
||||
- TikTok + Instagram content machine
|
||||
- Referral program
|
||||
- 100 subscribers
|
||||
|
||||
**Goal:** 65%+ keep rate, 10%+ MoM organic growth
|
||||
|
||||
### Phase 3: Scale (Months 10-18)
|
||||
- 500+ subscribers
|
||||
- AI design-on-demand pilot
|
||||
- Warehousing or 3PL transition
|
||||
- 30+ active vendors
|
||||
- Mobile app
|
||||
|
||||
**Goal:** 70%+ keep rate, positive unit economics
|
||||
|
||||
### Phase 4: Expansion (Months 18-36)
|
||||
- 2000+ subscribers
|
||||
- Men's clothing vertical
|
||||
- Plus-size specialization
|
||||
- AI design-on-demand full launch
|
||||
- Potential Series A or profitable bootstrapping
|
||||
|
||||
## Issues & Project Management
|
||||
|
||||
All work is tracked via [Forgejo Issues](https://os.scoble.me/forgejo/sscoble/wardrobe-ai/issues).
|
||||
|
||||
**Labels:**
|
||||
- `market` — Market research, competitive analysis, customer personas
|
||||
- `feature` — Product features and design
|
||||
- `engineering` — Technical implementation and architecture
|
||||
- `business` — Pricing, financials, vendor partnerships
|
||||
- `legal` — Compliance, terms, policies
|
||||
- `improvement` — Documentation and process improvements
|
||||
|
||||
## Why This Matters
|
||||
|
||||
Fashion is personal. It's how we present ourselves to the world. But the current options are either overwhelming (do-it-yourself shopping) or generic (mass-market subscriptions).
|
||||
|
||||
We believe there's a middle path: curated discovery from real designers, within a budget that makes sense, with a system that actually learns what works for *you*.
|
||||
|
||||
Supporting small businesses while helping people feel like themselves. That's WardrobeAI.
|
||||
|
||||
---
|
||||
|
||||
*Work in progress. Phase 0 — validating demand and building the foundation.*
|
||||
|
|
|
|||
Loading…
Add table
Add a link
Reference in a new issue