diff --git a/README.md b/README.md index 83cd147..9e8a603 100644 --- a/README.md +++ b/README.md @@ -1,3 +1,163 @@ -# wardrobe-ai +# WardrobeAI -WardrobeAI — a curated clothing subscription service sourcing from small businesses and boutique brands, with AI-powered style matching, fit feedback loops, and on-demand design/tailoring. \ No newline at end of file +> Clothes from real designers. Picked for you. On your budget. + +WardrobeAI is a curated clothing subscription service that sources from small businesses and boutique brands. We learn your personal style through a real conversation (not a multiple-choice quiz), match pieces within your monthly budget, and get better with every box based on your feedback. + +## The Problem We're Solving + +**For customers:** +- Shopping is overwhelming — thousands of options, no curation +- Small designers are hard to find (buried on Etsy, hard to discover on Instagram) +- Mass-market subscriptions feel generic — same brands everyone else wears +- "Style quizzes" don't capture the nuances of your body and life +- The feedback you give doesn't seem to change what you get + +**For small designers:** +- Hard to reach customers without massive ad budgets +- Wholesale buyers require large minimum orders +- No direct feedback on why items don't sell + +## Our Approach + +| What Others Do | What We Do | +|---|---| +| Source from mass-market brands (Stitch Fix, Nordstrom) | Source from small businesses and boutique designers first | +| Per-item pricing ($40-80 per piece) | Monthly budget you choose ($100 or $250) | +| Multiple-choice style quiz | Real conversation — style interview with a human feel | +| "Style Shuffle" that never learns | Structured feedback loop that actually improves | +| One-size-fits-all | "Invariants" — your hard lines, honored (no florals, no synthetics, etc.) | +| Off-the-rack only | AI design-on-demand: "I want this shape in that fabric" — custom made | + +## Product Tiers + +### Essential — $100/mo +- 3-5 clothing items per month +- From small businesses and boutique brands +- Style interview and feedback loop included +- Shoes, bags, jewelry available as add-ons + +### Signature — $250/mo +- 4-8 clothing items per month +- Higher-end boutique brands +- Early access to new designers +- Concierge-level style interview + +### Custom — Variable +- You set the budget +- You choose the components (clothing only, or full wardrobe) +- Custom frequency (monthly, quarterly, etc.) +- Priority access to AI design-on-demand + +## Market Opportunity + +- **$7 billion** global fashion subscription market +- Growing at **6.1% CAGR** (2025-2034) +- No incumbent dominates the "small business boutique" niche +- Stitch Fix is mass market; Rent the Runway is rental; no one is budget-capped with boutique curation + +## Competitive Landscape + +| Company | Model | Our Differentiation | +|---|---|---| +| **Stitch Fix** ($1.6B market cap) | AI + human stylist, mass brands | We source from small businesses; we have budget caps | +| **Wantable** | Curated edits, $20 styling fee | We have a real conversation, not a quiz; our feedback loop learns | +| **DailyLook** | Premium styling, $40 styling fee | We start at $100/mo, not premium; we honor hard constraints | +| **Dia & Co** | Plus size niche | We're size-inclusive but not niche-restricted | +| **Rent the Runway** | Rental subscription | We sell, not rent; you keep what you love | + +**The niche we own:** Small business curation with budget caps and real learning. + +## Technology Stack + +- **Frontend:** Next.js (React), Tailwind CSS, mobile-first +- **Backend:** Node.js or Python (FastAPI), PostgreSQL + Redis +- **AI/ML:** Python service for curation; LLM integration for style interview and invariants parsing +- **Payments:** Stripe (subscription billing) +- **Hosting:** Vercel (frontend) + Railway/Fly.io (backend) +- **Analytics:** Umami (self-hosted, already deployed) +- **Infrastructure:** Storj for static assets, potential 3PL for warehousing (Phase 2) + +## Repository Structure + +``` +wardrobe-ai/ +├── brand/ # Brand identity, positioning, customer personas +├── business/ # Pricing, financial model, vendor targets, roadmap +├── engineering/ # Architecture, curation engine, tech docs +├── legal/ # Compliance, terms, policies +├── marketing/ # Social strategy, content calendar, viral playbook +├── operations/ # Return logistics, shipping, warehouse transition +├── product/ # Style interview, feedback system, invariants, landing page +├── research/ # Competitive analysis, market data +└── site/ # Landing page source (Astro SSG) +``` + +## Roadmap + +### Phase 0: Foundation (Months 1-2) +- Brand identity finalized +- 10-20 customer discovery interviews +- 5-10 vendor partners identified +- Landing page + waitlist live +- Legal structure + insurance + +**Goal:** 50+ waitlist signups, 3+ vendor commitments + +### Phase 1: MVP (Months 3-5) +- 20 founding customers (friends, family, early signups) +- Essential tier only ($100/mo) +- Manual curation with AI assistance +- Web app: style interview + feedback +- Manual returns processing + +**Goal:** 60%+ keep rate, NPS 40+ + +### Phase 2: Growth (Months 6-9) +- Signature tier launch ($250/mo) +- AI curation engine v2 +- TikTok + Instagram content machine +- Referral program +- 100 subscribers + +**Goal:** 65%+ keep rate, 10%+ MoM organic growth + +### Phase 3: Scale (Months 10-18) +- 500+ subscribers +- AI design-on-demand pilot +- Warehousing or 3PL transition +- 30+ active vendors +- Mobile app + +**Goal:** 70%+ keep rate, positive unit economics + +### Phase 4: Expansion (Months 18-36) +- 2000+ subscribers +- Men's clothing vertical +- Plus-size specialization +- AI design-on-demand full launch +- Potential Series A or profitable bootstrapping + +## Issues & Project Management + +All work is tracked via [Forgejo Issues](https://os.scoble.me/forgejo/sscoble/wardrobe-ai/issues). + +**Labels:** +- `market` — Market research, competitive analysis, customer personas +- `feature` — Product features and design +- `engineering` — Technical implementation and architecture +- `business` — Pricing, financials, vendor partnerships +- `legal` — Compliance, terms, policies +- `improvement` — Documentation and process improvements + +## Why This Matters + +Fashion is personal. It's how we present ourselves to the world. But the current options are either overwhelming (do-it-yourself shopping) or generic (mass-market subscriptions). + +We believe there's a middle path: curated discovery from real designers, within a budget that makes sense, with a system that actually learns what works for *you*. + +Supporting small businesses while helping people feel like themselves. That's WardrobeAI. + +--- + +*Work in progress. Phase 0 — validating demand and building the foundation.*