WardrobeAI

Clothes from real designers. Picked for you. On your budget.

WardrobeAI is a curated clothing subscription service that sources from small businesses and boutique brands. We learn your personal style through a real conversation (not a multiple-choice quiz), match pieces within your monthly budget, and get better with every box based on your feedback.

The Problem We're Solving

For customers:

• Shopping is overwhelming — thousands of options, no curation
• Small designers are hard to find (buried on Etsy, hard to discover on Instagram)
• Mass-market subscriptions feel generic — same brands everyone else wears
• "Style quizzes" don't capture the nuances of your body and life
• The feedback you give doesn't seem to change what you get

For small designers:

• Hard to reach customers without massive ad budgets
• Wholesale buyers require large minimum orders
• No direct feedback on why items don't sell

Our Approach

What Others Do	What We Do
Source from mass-market brands (Stitch Fix, Nordstrom)	Source from small businesses and boutique designers first
Per-item pricing ($40-80 per piece)	Monthly budget you choose ($100 or $250)
Multiple-choice style quiz	Real conversation — style interview with a human feel
"Style Shuffle" that never learns	Structured feedback loop that actually improves
One-size-fits-all	"Invariants" — your hard lines, honored (no florals, no synthetics, etc.)
Off-the-rack only	AI design-on-demand: "I want this shape in that fabric" — custom made

Product Tiers

Essential — $100/mo

• 3-5 clothing items per month
• From small businesses and boutique brands
• Style interview and feedback loop included
• Shoes, bags, jewelry available as add-ons

Signature — $250/mo

• 4-8 clothing items per month
• Higher-end boutique brands
• Early access to new designers
• Concierge-level style interview

Custom — Variable

• You set the budget
• You choose the components (clothing only, or full wardrobe)
• Custom frequency (monthly, quarterly, etc.)
• Priority access to AI design-on-demand

Market Opportunity

• $7 billion global fashion subscription market
• Growing at 6.1% CAGR (2025-2034)
• No incumbent dominates the "small business boutique" niche
• Stitch Fix is mass market; Rent the Runway is rental; no one is budget-capped with boutique curation

Competitive Landscape

Company	Model	Our Differentiation
Stitch Fix ($1.6B market cap)	AI + human stylist, mass brands	We source from small businesses; we have budget caps
Wantable	Curated edits, $20 styling fee	We have a real conversation, not a quiz; our feedback loop learns
DailyLook	Premium styling, $40 styling fee	We start at $100/mo, not premium; we honor hard constraints
Dia & Co	Plus size niche	We're size-inclusive but not niche-restricted
Rent the Runway	Rental subscription	We sell, not rent; you keep what you love

The niche we own: Small business curation with budget caps and real learning.

Technology Stack

• Frontend: Next.js (React), Tailwind CSS, mobile-first
• Backend: Node.js or Python (FastAPI), PostgreSQL + Redis
• AI/ML: Python service for curation; LLM integration for style interview and invariants parsing
• Payments: Stripe (subscription billing)
• Hosting: Vercel (frontend) + Railway/Fly.io (backend)
• Analytics: Umami (self-hosted, already deployed)
• Infrastructure: Storj for static assets, potential 3PL for warehousing (Phase 2)

Repository Structure

wardrobe-ai/
├── brand/          # Brand identity, positioning, customer personas
├── business/       # Pricing, financial model, vendor targets, roadmap
├── engineering/    # Architecture, curation engine, tech docs
├── legal/          # Compliance, terms, policies
├── marketing/      # Social strategy, content calendar, viral playbook
├── operations/     # Return logistics, shipping, warehouse transition
├── product/        # Style interview, feedback system, invariants, landing page
├── research/       # Competitive analysis, market data
└── site/           # Landing page source (Astro SSG)

Roadmap

Phase 0: Foundation (Months 1-2)

• Brand identity finalized
• 10-20 customer discovery interviews
• 5-10 vendor partners identified
• Landing page + waitlist live
• Legal structure + insurance

Goal: 50+ waitlist signups, 3+ vendor commitments

Phase 1: MVP (Months 3-5)

• 20 founding customers (friends, family, early signups)
• Essential tier only ($100/mo)
• Manual curation with AI assistance
• Web app: style interview + feedback
• Manual returns processing

Goal: 60%+ keep rate, NPS 40+

Phase 2: Growth (Months 6-9)

• Signature tier launch ($250/mo)
• AI curation engine v2
• TikTok + Instagram content machine
• Referral program
• 100 subscribers

Goal: 65%+ keep rate, 10%+ MoM organic growth

Phase 3: Scale (Months 10-18)

• 500+ subscribers
• AI design-on-demand pilot
• Warehousing or 3PL transition
• 30+ active vendors
• Mobile app

Goal: 70%+ keep rate, positive unit economics

Phase 4: Expansion (Months 18-36)

• 2000+ subscribers
• Men's clothing vertical
• Plus-size specialization
• AI design-on-demand full launch
• Potential Series A or profitable bootstrapping

Issues & Project Management

All work is tracked via Forgejo Issues.

Labels:

• market — Market research, competitive analysis, customer personas
• feature — Product features and design
• engineering — Technical implementation and architecture
• business — Pricing, financials, vendor partnerships
• legal — Compliance, terms, policies
• improvement — Documentation and process improvements

Why This Matters

Fashion is personal. It's how we present ourselves to the world. But the current options are either overwhelming (do-it-yourself shopping) or generic (mass-market subscriptions).

We believe there's a middle path: curated discovery from real designers, within a budget that makes sense, with a system that actually learns what works for you.

Supporting small businesses while helping people feel like themselves. That's WardrobeAI.

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Work in progress. Phase 0 — validating demand and building the foundation.