bba505a7a3
Moved to sscoble/speckl-marketing (private): - consulting-packages.md (pricing, ICP, pipeline) - business-brief.md (competitive positioning, revenue model) - content-calendar.md (content schedule) - warp-monitoring.md (competitor tracking) - warp-engagement.log (engagement log) - blog/2026-04-28-why-dark-provenance.md (marketing manifesto) - PUSH_SUMMARY.md (campaign tracking) Also scrubbed strategy.md of all pricing, budgets, revenue targets, and competitive details. Full version in speckl-marketing repo.
117 lines
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4.1 KiB
Markdown
117 lines
No EOL
4.1 KiB
Markdown
# Speckl Strategy — Phased Open Standard Approach
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> *The open standard is the root. Everything else grows from it.*
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---
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## Core Thesis
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Plan D (open standard + foundation) is the **engine**. All revenue flies by on the credibility, adoption, and ecosystem that the open standard builds.
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**The flow:** Open standard (D) builds the language and community → hands-on consulting (C) validates the methodology → SaaS (A) scales it to more teams → compliance API (B) serves enterprise needs.
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---
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## Phase 1 — Establish the Standard (D + C)
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**Goal:** SpeckDL is real, public, and proven in at least one real system.
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### Plan D Actions
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- **Open-source SpeckDL** under Apache 2.0 or MIT
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- Publish the language spec, a minimal reference compiler, and Z3 verification example
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- README: "The spec-first language for auditable software"
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- **Publish the Dark Provenance whitepaper**
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- Target: arxiv, dev blogs, standards-body working groups
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- Positioning: formal methods for the AI age
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- **Create a Speckl playground** — browser-based spec editor with compiled output + provenance graph
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- **Register domains**, set up minimal site
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### Plan C Actions
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- **Sign consulting engagements** with regulated-industry companies
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- Deliverable: a functioning Speckl system + trained team + full compliance traceability
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- **Validate:**
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- Is SpeckDL expressive enough for real specs?
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- Does the tiered agent harness reduce spec-to-ship time?
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- What do compliance auditors actually need?
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---
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## Phase 2 — Build the SaaS (A, fed by D + C)
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**Goal:** Self-serve Speckl dev tool with paying users.
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### Plan A Launch
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- **Speckl SaaS** — hosted platform where teams write Specks, the agent harness verifies them, and the platform maintains the provenance graph
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- **Features:**
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- Speck editor with live Z3 verification
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- Agent harness: Orchestrator → Team Lead → SME tier auto-scaling
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- TillDone condition tracking
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- Provenance graph browser
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### How D feeds A
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- Open-source SpeckDL means new users arrive already familiar with the DSL
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- Community contributors find bugs, suggest features, write integrations
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- The playground converts browsers → SaaS signups
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- Certification program creates a pipeline of "Speckl Certified" engineers
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### How C feeds A
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- Consulting case studies validate the product for prospects
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- Consulting engagements expose real-world requirements that shape the roadmap
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- Consulting clients become reference accounts and early SaaS customers
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---
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## Phase 3 — The Compliance API (B, fed by A)
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**Goal:** Enterprise compliance product with real provenance graph data.
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### Plan B Launch
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- **Speckl Compliance API** — a standalone API that plugs into existing CI/CD
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- Ingest: spec documents, requirements, code
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- Output: compliance evidence bundles, traceability matrices, audit-ready reports
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- Compliance packs for regulated domains (DO-178C, IEC 62304, SOC 2, ISO 26262)
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### How A feeds B
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- SaaS users generate real provenance graph data at scale
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- SaaS feature requests reveal what compliance officers need
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- SaaS revenue funds B development during long enterprise sales cycles
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### How D continues feeding
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- The open standard is the market's trust signal
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- Standards bodies adopt Dark Provenance methodology
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- Speckl certification becomes a credential, and B product becomes the tool certified teams use
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---
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## Ownership & Governance
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**Speckl operates as a brand/property within Greybeard Holdings, LLC.** Not a separate entity.
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- SpeckDL is open-source (MIT/Apache 2.0)
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- Dark Provenance methodology is published freely
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- Trademark "Speckl" and certification authority held by Greybeard Holdings
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- Commercial products are Greybeard Holdings revenue lines under the Speckl brand
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---
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## Metrics
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| Phase | North Star Metric |
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|-------|------------------|
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| **1 (D+C)** | Specks written on the open standard |
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| **2 (A)** | Provenance graphs created (SaaS) |
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| **3 (B)** | Compliance reports exported |
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---
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*For the full strategy document including budgets and revenue projections, see the private speckl-marketing repository.* |