362548caad
Old: D (Open Standard) → C (Consulting) → A (SaaS) → B (Compliance) New: A (Open Standard) → B (Consulting) → C (SaaS) → D (Compliance) Updated: README.md, strategy.md, plan-flow.svg, landing page
117 lines
No EOL
4.1 KiB
Markdown
117 lines
No EOL
4.1 KiB
Markdown
# Speckl Strategy — Phased Open Standard Approach
|
|
|
|
> *The open standard is the root. Everything else grows from it.*
|
|
|
|
---
|
|
|
|
## Core Thesis
|
|
|
|
Phase A (open standard + foundation) is the **engine**. All revenue flies by on the credibility, adoption, and ecosystem that the open standard builds.
|
|
|
|
|
|
|
|
**The flow:** Open standard (A) builds the language and community → hands-on consulting (B) validates the methodology → SaaS (C) scales it to more teams → compliance API (D) serves enterprise needs.
|
|
|
|
---
|
|
|
|
## Phase 1 — Establish the Standard (A + B)
|
|
|
|
**Goal:** SpeckDL is real, public, and proven in at least one real system.
|
|
|
|
### Phase A Actions
|
|
|
|
- **Open-source SpeckDL** under Apache 2.0 or MIT
|
|
- Publish the language spec, a minimal reference compiler, and Z3 verification example
|
|
- README: "The spec-first language for auditable software"
|
|
- **Publish the Dark Provenance whitepaper**
|
|
- Target: arxiv, dev blogs, standards-body working groups
|
|
- Positioning: formal methods for the AI age
|
|
- **Create a Speckl playground** — browser-based spec editor with compiled output + provenance graph
|
|
- **Register domains**, set up minimal site
|
|
|
|
### Phase B Actions
|
|
|
|
- **Sign consulting engagements** with regulated-industry companies
|
|
- Deliverable: a functioning Speckl system + trained team + full compliance traceability
|
|
- **Validate:**
|
|
- Is SpeckDL expressive enough for real specs?
|
|
- Does the tiered agent harness reduce spec-to-ship time?
|
|
- What do compliance auditors actually need?
|
|
|
|
---
|
|
|
|
## Phase 2 — Build the SaaS (C, fed by A + B)
|
|
|
|
**Goal:** Self-serve Speckl dev tool with paying users.
|
|
|
|
### Phase C Launch
|
|
|
|
- **Speckl SaaS** — hosted platform where teams write Specks, the agent harness verifies them, and the platform maintains the provenance graph
|
|
- **Features:**
|
|
- Speck editor with live Z3 verification
|
|
- Agent harness: Orchestrator → Team Lead → SME tier auto-scaling
|
|
- TillDone condition tracking
|
|
- Provenance graph browser
|
|
|
|
### How A feeds C
|
|
|
|
- Open-source SpeckDL means new users arrive already familiar with the DSL
|
|
- Community contributors find bugs, suggest features, write integrations
|
|
- The playground converts browsers → SaaS signups
|
|
- Certification program creates a pipeline of "Speckl Certified" engineers
|
|
|
|
### How B feeds C
|
|
|
|
- Consulting case studies validate the product for prospects
|
|
- Consulting engagements expose real-world requirements that shape the roadmap
|
|
- Consulting clients become reference accounts and early SaaS customers
|
|
|
|
---
|
|
|
|
## Phase 3 — The Compliance API (D, fed by C)
|
|
|
|
**Goal:** Enterprise compliance product with real provenance graph data.
|
|
|
|
### Phase D Launch
|
|
|
|
- **Speckl Compliance API** — a standalone API that plugs into existing CI/CD
|
|
- Ingest: spec documents, requirements, code
|
|
- Output: compliance evidence bundles, traceability matrices, audit-ready reports
|
|
- Compliance packs for regulated domains (DO-178C, IEC 62304, SOC 2, ISO 26262)
|
|
|
|
### How C feeds D
|
|
|
|
- SaaS users generate real provenance graph data at scale
|
|
- SaaS feature requests reveal what compliance officers need
|
|
- SaaS revenue funds D development during long enterprise sales cycles
|
|
|
|
### How A continues feeding
|
|
|
|
- The open standard is the market's trust signal
|
|
- Standards bodies adopt Dark Provenance methodology
|
|
- Speckl certification becomes a credential, and D product becomes the tool certified teams use
|
|
|
|
---
|
|
|
|
## Ownership & Governance
|
|
|
|
**Speckl operates as a brand/property within Greybeard Holdings, LLC.** Not a separate entity.
|
|
|
|
- SpeckDL is open-source (MIT/Apache 2.0)
|
|
- Dark Provenance methodology is published freely
|
|
- Trademark "Speckl" and certification authority held by Greybeard Holdings
|
|
- Commercial products are Greybeard Holdings revenue lines under the Speckl brand
|
|
|
|
---
|
|
|
|
## Metrics
|
|
|
|
| Phase | North Star Metric |
|
|
|-------|------------------|
|
|
| **1 (A+B)** | Specks written on the open standard |
|
|
| **2 (C)** | Provenance graphs created (SaaS) |
|
|
| **3 (D)** | Compliance reports exported |
|
|
|
|
---
|
|
|
|
*For the full strategy document including budgets and revenue projections, see the private speckl-marketing repository.* |