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refactor: rename phases to sequential A→B→C→D

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Old: D (Open Standard) → C (Consulting) → A (SaaS) → B (Compliance)
New: A (Open Standard) → B (Consulting) → C (SaaS) → D (Compliance)

Updated: README.md, strategy.md, plan-flow.svg, landing page
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Content Agent 2026-04-28 21:09:42 -07:00
parent 316fe424ea
commit 362548caad
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8
README.md
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@ -66,10 +66,10 @@ Speckl follows a phased strategy — the open standard fuels everything else:
| Phase | Focus | Timeline |
|-------|-------|----------|
| **D — Open Standard** | SpeckDL language, Dark Provenance methodology, reference implementations | Now → 3mo |
| **C — Consulting** | Hands-on engagements with regulated-industry teams, validating the methodology | Now → 3mo (funds D) |
| **A — Developer Tool (SaaS)** | Self-serve platform: spec editor, live Z3 verification, provenance graph browser | 3 → 9mo |
| **B — Compliance API** | Enterprise provenance engine: audit reports, traceability matrices, compliance packs | 9 → 18mo |
| **A — Open Standard** | SpeckDL language, Dark Provenance methodology, reference implementations | Now → 3mo |
| **B — Consulting** | Hands-on engagements with regulated-industry teams, validating the methodology | Now → 3mo (funds A) |
| **C — Developer Tool (SaaS)** | Self-serve platform: spec editor, live Z3 verification, provenance graph browser | 3 → 9mo |
| **D — Compliance API** | Enterprise provenance engine: audit reports, traceability matrices, compliance packs | 9 → 18mo |
The standard comes first. Adoption creates the market. The products follow.

28
docs/diagrams/plan-flow.svg
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@ -8,41 +8,41 @@
</marker>
</defs>
<!-- PLAN D -->
<!-- PHASE A -->
<rect x="100" y="10" width="400" height="90" rx="8" fill="#1e3a5f" stroke="#3b82f6" stroke-width="2.5"/>
<text x="300" y="38" text-anchor="middle" fill="#3b82f6" font-family="system-ui, sans-serif" font-size="16" font-weight="bold">PLAN D</text>
<text x="300" y="58" text-anchor="middle" fill="#f8fafc" font-family="system-ui, sans-serif" font-size="14" font-weight="bold">Speckl Open Standard + Foundation</text>
<text x="300" y="38" text-anchor="middle" fill="#3b82f6" font-family="system-ui, sans-serif" font-size="16" font-weight="bold">PHASE A</text>
<text x="300" y="58" text-anchor="middle" fill="#f8fafc" font-family="system-ui, sans-serif" font-size="14" font-weight="bold">Open Standard + Foundation</text>
<text x="300" y="78" text-anchor="middle" fill="#94a3b8" font-family="system-ui, sans-serif" font-size="11">SpeckDL · Dark Provenance · Reference agents · Certification</text>
<!-- D → C arrow -->
<!-- A → B arrow -->
<line x1="220" y1="100" x2="220" y2="148" stroke="#3b82f6" stroke-width="2" marker-end="url(#arr-b)"/>
<!-- D → A arrow -->
<!-- A → C arrow -->
<line x1="420" y1="100" x2="420" y2="148" stroke="#3b82f6" stroke-width="2" marker-end="url(#arr-b)"/>
<!-- PLAN C -->
<!-- PHASE B -->
<rect x="50" y="155" width="280" height="80" rx="8" fill="#1e3a5f" stroke="#f59e0b" stroke-width="2"/>
<text x="190" y="181" text-anchor="middle" fill="#f59e0b" font-family="system-ui, sans-serif" font-size="15" font-weight="bold">PLAN C</text>
<text x="190" y="181" text-anchor="middle" fill="#f59e0b" font-family="system-ui, sans-serif" font-size="15" font-weight="bold">PHASE B</text>
<text x="190" y="201" text-anchor="middle" fill="#f8fafc" font-family="system-ui, sans-serif" font-size="13" font-weight="bold">Consulting + Services</text>
<text x="190" y="219" text-anchor="middle" fill="#94a3b8" font-family="system-ui, sans-serif" font-size="11">Validates · Funds early · Builds case studies</text>
<!-- PLAN A -->
<!-- PHASE C -->
<rect x="360" y="155" width="200" height="80" rx="8" fill="#1e3a5f" stroke="#10b981" stroke-width="2"/>
<text x="460" y="181" text-anchor="middle" fill="#10b981" font-family="system-ui, sans-serif" font-size="15" font-weight="bold">PLAN A</text>
<text x="460" y="181" text-anchor="middle" fill="#10b981" font-family="system-ui, sans-serif" font-size="15" font-weight="bold">PHASE C</text>
<text x="460" y="201" text-anchor="middle" fill="#f8fafc" font-family="system-ui, sans-serif" font-size="13" font-weight="bold">Developer Tool (SaaS)</text>
<text x="460" y="219" text-anchor="middle" fill="#94a3b8" font-family="system-ui, sans-serif" font-size="11">Self-serve PLG · Provenance data</text>
<!-- C feeds A arrow -->
<!-- B feeds C arrow -->
<line x1="330" y1="195" x2="355" y2="195" stroke="#94a3b8" stroke-width="1.5" marker-end="url(#arr-b)"/>
<!-- A → B arrow -->
<!-- C → D arrow -->
<line x1="460" y1="235" x2="460" y2="283" stroke="#10b981" stroke-width="2" marker-end="url(#arr-g)"/>
<!-- PLAN B -->
<!-- PHASE D -->
<rect x="175" y="290" width="250" height="80" rx="8" fill="#1e3a5f" stroke="#8b5cf6" stroke-width="2"/>
<text x="300" y="316" text-anchor="middle" fill="#8b5cf6" font-family="system-ui, sans-serif" font-size="15" font-weight="bold">PLAN B</text>
<text x="300" y="316" text-anchor="middle" fill="#8b5cf6" font-family="system-ui, sans-serif" font-size="15" font-weight="bold">PHASE D</text>
<text x="300" y="336" text-anchor="middle" fill="#f8fafc" font-family="system-ui, sans-serif" font-size="13" font-weight="bold">Compliance Infra (API)</text>
<text x="300" y="354" text-anchor="middle" fill="#94a3b8" font-family="system-ui, sans-serif" font-size="11">Feeds on SaaS data · Highest margin · Enterprise sticky</text>
<!-- Flow label -->
<text x="300" y="400" text-anchor="middle" fill="#64748b" font-family="system-ui, sans-serif" font-size="12" font-style="italic">D → C → A → B: Standard builds credibility, consulting validates, SaaS scales, compliance monetizes</text>
<text x="300" y="400" text-anchor="middle" fill="#64748b" font-family="system-ui, sans-serif" font-size="12" font-style="italic">A → B → C → D: Standard builds credibility, consulting validates, SaaS scales, compliance monetizes</text>
</svg>
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docs/strategy.md
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@ -6,19 +6,19 @@
## Core Thesis
Plan D (open standard + foundation) is the **engine**. All revenue flies by on the credibility, adoption, and ecosystem that the open standard builds.
Phase A (open standard + foundation) is the **engine**. All revenue flies by on the credibility, adoption, and ecosystem that the open standard builds.
![Plan D → C → A → B flow](diagrams/plan-flow.svg)
![Phase A → B → C → D flow](diagrams/plan-flow.svg)
**The flow:** Open standard (D) builds the language and community → hands-on consulting (C) validates the methodology → SaaS (A) scales it to more teams → compliance API (B) serves enterprise needs.
**The flow:** Open standard (A) builds the language and community → hands-on consulting (B) validates the methodology → SaaS (C) scales it to more teams → compliance API (D) serves enterprise needs.
---
## Phase 1 — Establish the Standard (D + C)
## Phase 1 — Establish the Standard (A + B)
**Goal:** SpeckDL is real, public, and proven in at least one real system.
### Plan D Actions
### Phase A Actions
- **Open-source SpeckDL** under Apache 2.0 or MIT
- Publish the language spec, a minimal reference compiler, and Z3 verification example
@ -29,7 +29,7 @@ Plan D (open standard + foundation) is the **engine**. All revenue flies by on t
- **Create a Speckl playground** — browser-based spec editor with compiled output + provenance graph
- **Register domains**, set up minimal site
### Plan C Actions
### Phase B Actions
- **Sign consulting engagements** with regulated-industry companies
- Deliverable: a functioning Speckl system + trained team + full compliance traceability
@ -40,11 +40,11 @@ Plan D (open standard + foundation) is the **engine**. All revenue flies by on t
---
## Phase 2 — Build the SaaS (A, fed by D + C)
## Phase 2 — Build the SaaS (C, fed by A + B)
**Goal:** Self-serve Speckl dev tool with paying users.
### Plan A Launch
### Phase C Launch
- **Speckl SaaS** — hosted platform where teams write Specks, the agent harness verifies them, and the platform maintains the provenance graph
- **Features:**
@ -53,14 +53,14 @@ Plan D (open standard + foundation) is the **engine**. All revenue flies by on t
- TillDone condition tracking
- Provenance graph browser
### How D feeds A
### How A feeds C
- Open-source SpeckDL means new users arrive already familiar with the DSL
- Community contributors find bugs, suggest features, write integrations
- The playground converts browsers → SaaS signups
- Certification program creates a pipeline of "Speckl Certified" engineers
### How C feeds A
### How B feeds C
- Consulting case studies validate the product for prospects
- Consulting engagements expose real-world requirements that shape the roadmap
@ -68,28 +68,28 @@ Plan D (open standard + foundation) is the **engine**. All revenue flies by on t
---
## Phase 3 — The Compliance API (B, fed by A)
## Phase 3 — The Compliance API (D, fed by C)
**Goal:** Enterprise compliance product with real provenance graph data.
### Plan B Launch
### Phase D Launch
- **Speckl Compliance API** — a standalone API that plugs into existing CI/CD
- Ingest: spec documents, requirements, code
- Output: compliance evidence bundles, traceability matrices, audit-ready reports
- Compliance packs for regulated domains (DO-178C, IEC 62304, SOC 2, ISO 26262)
### How A feeds B
### How C feeds D
- SaaS users generate real provenance graph data at scale
- SaaS feature requests reveal what compliance officers need
- SaaS revenue funds B development during long enterprise sales cycles
- SaaS revenue funds D development during long enterprise sales cycles
### How D continues feeding
### How A continues feeding
- The open standard is the market's trust signal
- Standards bodies adopt Dark Provenance methodology
- Speckl certification becomes a credential, and B product becomes the tool certified teams use
- Speckl certification becomes a credential, and D product becomes the tool certified teams use
---
@ -108,9 +108,9 @@ Plan D (open standard + foundation) is the **engine**. All revenue flies by on t
| Phase | North Star Metric |
|-------|------------------|
| **1 (D+C)** | Specks written on the open standard |
| **2 (A)** | Provenance graphs created (SaaS) |
| **3 (B)** | Compliance reports exported |
| **1 (A+B)** | Specks written on the open standard |
| **2 (C)** | Provenance graphs created (SaaS) |
| **3 (D)** | Compliance reports exported |
---

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landing/index.html
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@ -245,19 +245,19 @@
<div class="roadmap">
<div class="roadmap-phase">
<h4>Phase D — Now</h4>
<h4>Phase A — Now</h4>
<p><strong>Open Standard:</strong> SpeckDL language, Dark Provenance methodology, reference implementations.</p>
</div>
<div class="roadmap-phase">
<h4>Phase C — Parallel</h4>
<h4>Phase B — Parallel</h4>
<p><strong>Consulting:</strong> Hands-on engagements with regulated-industry teams.</p>
</div>
<div class="roadmap-phase">
<h4>Phase A — 3-9mo</h4>
<h4>Phase C — 3-9mo</h4>
<p><strong>SaaS:</strong> Spec editor, live Z3 verification, provenance graph browser.</p>
</div>
<div class="roadmap-phase">
<h4>Phase B — 9-18mo</h4>
<h4>Phase D — 9-18mo</h4>
<p><strong>Compliance API:</strong> Audit reports, traceability matrices.</p>
</div>
</div>