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## Summary Technical SEO and schema improvements per the trust/positioning audit (marcus/market#4, marcus/content#11). ## Changes ### Event Schema + SpeakableSpecification (`src/components/SEO.astro`) - Added JSON-LD `Event` schemas for all 3 signature talks (50 First Dates with AI, From Strip-Mining to Cultivation, The Soil Under Your Team) - `performer: Scott Scoble`, `offers`, and `description` on each - Added `SpeakableSpecification` schema for voice search / Google Assistant / AI Overviews compatibility ### Book Schema Enhancements (`src/components/SEO.astro`) - Updated book author fields to `Person` objects with URL - Added book descriptions - Added `sameAs` Amazon canonical links for "The Soil Beneath the Code" and "A Walk in Mentoring" ### Homepage Title Tag (`src/pages/index.astro`) - Changed from "Scott Scoble — Human Cultivation Expert for the AI Age" to "Scott Scoble — Keynote Speaker | Human Cultivation Expert for the AI Age" - Adds the high-value "Keynote Speaker" keyword for speaker bureau search ### Homepage h1 Accessibility (`src/pages/index.astro`) - Added `aria-label="The human cultivation expert for the AI age."` to the decorative span-based h1 - Preserves visual design; improves semantic structure for search engines ### GitHub Profile README (`github-profile-README.md`) - Professional bio with links to scott.scoble.me, books, speaker profile - Ready to deploy to `sscoble/sscoble` GitHub profile repo ## Verification - Build passes: 25 pages generated - All JSON-LD schemas confirmed in output - No visual regressions ## Related - marcus/market#4: SEO name disambiguation strategy - marcus/content#11: Content distribution strategy Co-authored-by: Scott Scoble <scott@scoble.me> Co-authored-by: agent-content <agent-content@scoble.me> Reviewed-on: https://os.scoble.me/forgejo/forgejo/sscoble/brand-site/pulls/90 Co-authored-by: engineering Agent <engineering@marcus.local> Co-committed-by: engineering Agent <engineering@marcus.local>
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Scott Scoble
Keynote Speaker · Consultant · Author
Human Cultivation Expert for the AI Age
I help leaders and teams build AI systems that cultivate humans instead of strip-mining them.
What I Do
- Keynotes & workshops on AI, leadership, and team cultivation — speaking page
- Consulting for engineering orgs adopting AI without burning out their people — consulting page
- Writing books and articles on the human side of technology — blog
Books
- The Soil Beneath the Code (2023) — What engineering teams can learn from farmers about sustainable systems
- A Walk in Mentoring (2024) — Three questions that change how people learn
- Dark Provenance (2026) — Formal verification for the AI age
Projects
- OpenClaw — Multi-agent orchestration system
- Speckl — Formal verification for distributed systems
- MeOS — Personal operating system for the agentic era
Find Me
"The most successful AI teams aren't the ones with the best models. They're the ones who stopped strip-mining their humans and started cultivating them."