## Summary
Technical SEO and schema improvements per the trust/positioning audit (marcus/market#4, marcus/content#11).
## Changes
### Event Schema + SpeakableSpecification (`src/components/SEO.astro`)
- Added JSON-LD `Event` schemas for all 3 signature talks (50 First Dates with AI, From Strip-Mining to Cultivation, The Soil Under Your Team)
- `performer: Scott Scoble`, `offers`, and `description` on each
- Added `SpeakableSpecification` schema for voice search / Google Assistant / AI Overviews compatibility
### Book Schema Enhancements (`src/components/SEO.astro`)
- Updated book author fields to `Person` objects with URL
- Added book descriptions
- Added `sameAs` Amazon canonical links for "The Soil Beneath the Code" and "A Walk in Mentoring"
### Homepage Title Tag (`src/pages/index.astro`)
- Changed from "Scott Scoble — Human Cultivation Expert for the AI Age" to "Scott Scoble — Keynote Speaker | Human Cultivation Expert for the AI Age"
- Adds the high-value "Keynote Speaker" keyword for speaker bureau search
### Homepage h1 Accessibility (`src/pages/index.astro`)
- Added `aria-label="The human cultivation expert for the AI age."` to the decorative span-based h1
- Preserves visual design; improves semantic structure for search engines
### GitHub Profile README (`github-profile-README.md`)
- Professional bio with links to scott.scoble.me, books, speaker profile
- Ready to deploy to `sscoble/sscoble` GitHub profile repo
## Verification
- Build passes: 25 pages generated
- All JSON-LD schemas confirmed in output
- No visual regressions
## Related
- marcus/market#4: SEO name disambiguation strategy
- marcus/content#11: Content distribution strategy
Co-authored-by: Scott Scoble <scott@scoble.me>
Co-authored-by: agent-content <agent-content@scoble.me>
Reviewed-on: https://os.scoble.me/forgejo/forgejo/sscoble/brand-site/pulls/90
Co-authored-by: engineering Agent <engineering@marcus.local>
Co-committed-by: engineering Agent <engineering@marcus.local>
