diff --git a/README.md b/README.md
index 79090cc..a9d63b2 100644
--- a/README.md
+++ b/README.md
@@ -66,10 +66,10 @@ Speckl follows a phased strategy — the open standard fuels everything else:
| Phase | Focus | Timeline |
|-------|-------|----------|
-| **D — Open Standard** | SpeckDL language, Dark Provenance methodology, reference implementations | Now → 3mo |
-| **C — Consulting** | Hands-on engagements with regulated-industry teams, validating the methodology | Now → 3mo (funds D) |
-| **A — Developer Tool (SaaS)** | Self-serve platform: spec editor, live Z3 verification, provenance graph browser | 3 → 9mo |
-| **B — Compliance API** | Enterprise provenance engine: audit reports, traceability matrices, compliance packs | 9 → 18mo |
+| **A — Open Standard** | SpeckDL language, Dark Provenance methodology, reference implementations | Now → 3mo |
+| **B — Consulting** | Hands-on engagements with regulated-industry teams, validating the methodology | Now → 3mo (funds A) |
+| **C — Developer Tool (SaaS)** | Self-serve platform: spec editor, live Z3 verification, provenance graph browser | 3 → 9mo |
+| **D — Compliance API** | Enterprise provenance engine: audit reports, traceability matrices, compliance packs | 9 → 18mo |
The standard comes first. Adoption creates the market. The products follow.
diff --git a/docs/diagrams/plan-flow.svg b/docs/diagrams/plan-flow.svg
index 8727649..a4f265c 100644
--- a/docs/diagrams/plan-flow.svg
+++ b/docs/diagrams/plan-flow.svg
@@ -8,41 +8,41 @@
-
+
- PLAN D
- Speckl Open Standard + Foundation
+ PHASE A
+ Open Standard + Foundation
SpeckDL · Dark Provenance · Reference agents · Certification
-
+
-
+
-
+
- PLAN C
+ PHASE B
Consulting + Services
Validates · Funds early · Builds case studies
-
+
- PLAN A
+ PHASE C
Developer Tool (SaaS)
Self-serve PLG · Provenance data
-
+
-
+
-
+
- PLAN B
+ PHASE D
Compliance Infra (API)
Feeds on SaaS data · Highest margin · Enterprise sticky
- D → C → A → B: Standard builds credibility, consulting validates, SaaS scales, compliance monetizes
+ A → B → C → D: Standard builds credibility, consulting validates, SaaS scales, compliance monetizes
\ No newline at end of file
diff --git a/docs/strategy.md b/docs/strategy.md
index ea04548..83a57db 100644
--- a/docs/strategy.md
+++ b/docs/strategy.md
@@ -6,19 +6,19 @@
## Core Thesis
-Plan D (open standard + foundation) is the **engine**. All revenue flies by on the credibility, adoption, and ecosystem that the open standard builds.
+Phase A (open standard + foundation) is the **engine**. All revenue flies by on the credibility, adoption, and ecosystem that the open standard builds.
-
+
-**The flow:** Open standard (D) builds the language and community → hands-on consulting (C) validates the methodology → SaaS (A) scales it to more teams → compliance API (B) serves enterprise needs.
+**The flow:** Open standard (A) builds the language and community → hands-on consulting (B) validates the methodology → SaaS (C) scales it to more teams → compliance API (D) serves enterprise needs.
---
-## Phase 1 — Establish the Standard (D + C)
+## Phase 1 — Establish the Standard (A + B)
**Goal:** SpeckDL is real, public, and proven in at least one real system.
-### Plan D Actions
+### Phase A Actions
- **Open-source SpeckDL** under Apache 2.0 or MIT
- Publish the language spec, a minimal reference compiler, and Z3 verification example
@@ -29,7 +29,7 @@ Plan D (open standard + foundation) is the **engine**. All revenue flies by on t
- **Create a Speckl playground** — browser-based spec editor with compiled output + provenance graph
- **Register domains**, set up minimal site
-### Plan C Actions
+### Phase B Actions
- **Sign consulting engagements** with regulated-industry companies
- Deliverable: a functioning Speckl system + trained team + full compliance traceability
@@ -40,11 +40,11 @@ Plan D (open standard + foundation) is the **engine**. All revenue flies by on t
---
-## Phase 2 — Build the SaaS (A, fed by D + C)
+## Phase 2 — Build the SaaS (C, fed by A + B)
**Goal:** Self-serve Speckl dev tool with paying users.
-### Plan A Launch
+### Phase C Launch
- **Speckl SaaS** — hosted platform where teams write Specks, the agent harness verifies them, and the platform maintains the provenance graph
- **Features:**
@@ -53,14 +53,14 @@ Plan D (open standard + foundation) is the **engine**. All revenue flies by on t
- TillDone condition tracking
- Provenance graph browser
-### How D feeds A
+### How A feeds C
- Open-source SpeckDL means new users arrive already familiar with the DSL
- Community contributors find bugs, suggest features, write integrations
- The playground converts browsers → SaaS signups
- Certification program creates a pipeline of "Speckl Certified" engineers
-### How C feeds A
+### How B feeds C
- Consulting case studies validate the product for prospects
- Consulting engagements expose real-world requirements that shape the roadmap
@@ -68,28 +68,28 @@ Plan D (open standard + foundation) is the **engine**. All revenue flies by on t
---
-## Phase 3 — The Compliance API (B, fed by A)
+## Phase 3 — The Compliance API (D, fed by C)
**Goal:** Enterprise compliance product with real provenance graph data.
-### Plan B Launch
+### Phase D Launch
- **Speckl Compliance API** — a standalone API that plugs into existing CI/CD
- Ingest: spec documents, requirements, code
- Output: compliance evidence bundles, traceability matrices, audit-ready reports
- Compliance packs for regulated domains (DO-178C, IEC 62304, SOC 2, ISO 26262)
-### How A feeds B
+### How C feeds D
- SaaS users generate real provenance graph data at scale
- SaaS feature requests reveal what compliance officers need
-- SaaS revenue funds B development during long enterprise sales cycles
+- SaaS revenue funds D development during long enterprise sales cycles
-### How D continues feeding
+### How A continues feeding
- The open standard is the market's trust signal
- Standards bodies adopt Dark Provenance methodology
-- Speckl certification becomes a credential, and B product becomes the tool certified teams use
+- Speckl certification becomes a credential, and D product becomes the tool certified teams use
---
@@ -108,9 +108,9 @@ Plan D (open standard + foundation) is the **engine**. All revenue flies by on t
| Phase | North Star Metric |
|-------|------------------|
-| **1 (D+C)** | Specks written on the open standard |
-| **2 (A)** | Provenance graphs created (SaaS) |
-| **3 (B)** | Compliance reports exported |
+| **1 (A+B)** | Specks written on the open standard |
+| **2 (C)** | Provenance graphs created (SaaS) |
+| **3 (D)** | Compliance reports exported |
---
diff --git a/landing/index.html b/landing/index.html
index 3932772..647b566 100644
--- a/landing/index.html
+++ b/landing/index.html
@@ -245,19 +245,19 @@
-
Phase D — Now
+
Phase A — Now
Open Standard: SpeckDL language, Dark Provenance methodology, reference implementations.
-
Phase C — Parallel
+
Phase B — Parallel
Consulting: Hands-on engagements with regulated-industry teams.
-
Phase A — 3-9mo
+
Phase C — 3-9mo
SaaS: Spec editor, live Z3 verification, provenance graph browser.
-
Phase B — 9-18mo
+
Phase D — 9-18mo
Compliance API: Audit reports, traceability matrices.