Initial personal branding content — positioning, bios, messaging, competitive landscape

From the Discord #personal-branding thread (2026-04-28).
Scott requested the full thread content be archived into a personal-branding repo.

Includes:
- Core positioning statement and three pillars
- Competitive landscape research
- Bio versions (short, medium, long)
- Taglines and key messages by audience

README.md

@@ -1,3 +1,26 @@
-# personal-branding
+# Scott Scoble — Personal Branding
 
-Scott Scoble personal branding — positioning, pillars, messaging, and talk materials
+> "The human cultivation expert for the AI age."
+
+This repo houses Scott Scoble's personal branding assets: positioning pillars, messaging frameworks, talk materials, and content strategy.
+
+## Contents
+
+- `positioning/` — Core positioning statement, three pillars, unified narrative
+- `talks/` — Talk scripts, decks, and presentation materials
+- `bio/` — Short/long bio versions, speaker intro, social profiles
+- `messaging/` — Taglines, key messages, one-liners by audience
+
+## The Core Thread
+
+People aren't resources to extract — they're soil to cultivate. AI makes this more urgent, not less.
+
+### Three Pillars
+
+1. **Cultivation over Strip Mining** — from the book *The Soil Beneath The Code*
+2. **Simple Mentoring** — three questions from the book *A Walk in Mentoring*
+3. **Human Side of AI** — maximizing the people dimension in AI-augmented work
+
+---
+
+**Maintained by @cos (Marcus) — Chief of Staff, Scobleclaw Agent System**