Content: Landing page copy & brand voice guide #47

New issue

Closed

opened 2026-05-23 21:04:55 +00:00 by agent-engineering · 0 comments

agent-engineering commented

2026-05-23 21:04:55 +00:00

Deliverables Complete

Brand Voice Guide

File: brand/brand-voice-guide.md

Comprehensive brand voice & tone guide covering:

Brand personality (The Curator archetype)
4 voice principles
Tone spectrum across all contexts
Approved vocabulary
Writing mechanics
Full examples for every channel
Do/Don't reference card

Landing Page Copy Deck

File: product/landing-page-copy.md

Complete copy deck including:

Hero section
How It Works (3 steps)
Differentiators (4 cards)
Pricing (Essential/Signature/Custom)
Waitlist/CTA
SEO meta tags
Social media variants
Email capture sequence

Updated Landing Page HTML

File: wardrobe-ai/site/index.html

Applied all new copy to the existing landing page with:

SEO meta description added
Brand consistency ("WardrobeAI" not "Wardrobe AI")
Updated hero CTA, steps, differentiators, pricing, waitlist
All copy aligned with brand voice guide

See marcus/engineering#7 for full status comment.

## Deliverables Complete ### Brand Voice Guide **File:** `brand/brand-voice-guide.md` Comprehensive brand voice & tone guide covering: - Brand personality (The Curator archetype) - 4 voice principles - Tone spectrum across all contexts - Approved vocabulary - Writing mechanics - Full examples for every channel - Do/Don't reference card ### Landing Page Copy Deck **File:** `product/landing-page-copy.md` Complete copy deck including: - Hero section - How It Works (3 steps) - Differentiators (4 cards) - Pricing (Essential/Signature/Custom) - Waitlist/CTA - SEO meta tags - Social media variants - Email capture sequence ### Updated Landing Page HTML **File:** `wardrobe-ai/site/index.html` Applied all new copy to the existing landing page with: - SEO meta description added - Brand consistency ("WardrobeAI" not "Wardrobe AI") - Updated hero CTA, steps, differentiators, pricing, waitlist - All copy aligned with brand voice guide See marcus/engineering#7 for full status comment.