b2be9aba9e
The Dark Provenance book is shelved for now. Per Scott: remove the book reference, keep the dark provenance idea. This commit removes the book artifact references — the cards, the waitlist CTAs, the Book schema entry, the SharedForm waitlist message — but does not touch the underlying concept. The 'dark provenance' idea continues to live in: - /blog/the-taste-problem (dark-factory series post #5) - /blog/spec-first-audit-surface (existing) - the Speckl project card on /about - the Speckl knowsAbout / project references in the SEO schema Cover SVG at public/images/book-cover-dark-provenance.svg is intentionally kept; un-shelving the book is a one-line restore across the four pages when Scott calls it back. Removed: - src/pages/books.astro: full 'Dark Provenance' coming-soon card with cover, waitlist CTA, and mailto link - src/pages/index.astro: 'Dark Provenance' book card on homepage - src/pages/about.astro: 'Dark Provenance' book card in published-books grid - src/components/SEO.astro: @type: Book schema entry - src/components/Form/SharedForm.astro: 'we'll let you know when Dark Provenance is available' waitlist success message (was unreachable; form is only rendered with type=speaking or type=contact) Build: 40 pages, 2.8s, clean. No remaining 'Dark Provenance' string in src/.
317 lines
11 KiB
Text
317 lines
11 KiB
Text
---
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interface Props {
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title: string;
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description: string;
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ogImage?: string;
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ogType?: string;
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canonicalUrl?: string;
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pageType?: 'home' | 'speaking' | 'books' | 'consulting' | 'contact' | 'blog';
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}
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const {
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title,
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description,
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ogImage = '/social-card.png',
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ogType = 'website',
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canonicalUrl,
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pageType = 'home',
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} = Astro.props;
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const siteUrl = 'https://scott.scoble.me';
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const currentPath = canonicalUrl || Astro.url.pathname;
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const fullTitle = title.includes('Scott Scoble') ? title : `${title} — Scott Scoble`;
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const imageUrl = new URL(ogImage, siteUrl).href;
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const pageUrl = new URL(currentPath, siteUrl).href;
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// JSON-LD structured data
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function getJsonLd(pageType: string): string {
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const personLd = {
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'@type': 'Person',
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'@id': `${siteUrl}#person`,
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name: 'Scott Scoble',
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givenName: 'Scott',
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familyName: 'Scoble',
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jobTitle: 'Human Cultivation Expert',
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url: siteUrl,
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email: 'mailto:scott@scoble.me',
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sameAs: [
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'https://linkedin.com/in/scottscoble',
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'https://x.com/scottscoble',
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'https://github.com/wscoble',
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'https://www.amazon.com/stores/Scott-Scoble/author/B0GKSSBDMK',
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],
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knowsAbout: ['AI leadership', 'human cultivation', 'engineering teams', 'formal specifications', 'provenance systems'],
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knowsLanguage: ['en'],
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memberOf: [
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{
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'@type': 'Organization',
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name: 'Greybeard Holdings, LLC',
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},
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],
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owns: [
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{
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'@type': 'SoftwareSourceCode',
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name: 'Speckl',
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description: 'A state machine specification language compiler producing auditable code with embedded provenance',
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url: 'https://speckl.scoble.me',
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},
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{
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'@type': 'SoftwareSourceCode',
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name: 'ScobleClaw',
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description: 'Agentic engineering framework for building with AI agents',
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url: 'https://os.scoble.me/forgejo/sscoble/scobleclaw',
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},
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{
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'@type': 'CreativeWork',
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name: 'Beyond the Prompt',
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description: 'Workshop presentation on Skills and Subagents for AI-assisted development',
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url: 'https://os.scoble.me/forgejo/sscoble/beyond-the-prompt',
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},
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],
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};
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switch (pageType) {
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case 'home': {
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const websiteLd = {
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'@type': 'WebSite',
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'@id': `${siteUrl}#website`,
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name: 'Scott Scoble',
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description: 'Human Cultivation Expert for the AI Age',
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url: siteUrl,
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};
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const speakableSchema = {
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'@context': 'https://schema.org',
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'@type': 'SpeakableSpecification',
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cssSelector: ['h1', '.hero p', '.hero-description'],
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};
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return JSON.stringify([personLd, websiteLd, speakableSchema], null, 2);
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}
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case 'blog': {
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const blogSchema = {
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'@context': 'https://schema.org',
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'@type': 'Blog',
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'@id': `${siteUrl}#blog`,
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name: 'Scott Scoble Blog',
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description: 'Articles and essays by Scott Scoble on AI leadership, team cultivation, developer experience, and the human side of technology.',
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url: `${siteUrl}/blog`,
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author: {
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'@type': 'Person',
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name: 'Scott Scoble',
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url: siteUrl,
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},
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blogPost: [
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{
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'@type': 'BlogPosting',
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headline: 'Why Cultivation Over Strip Mining',
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description: 'Gallup 2026: 80% of the global workforce is disengaged. The $438B cost is not a tool problem; it is a people problem.',
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url: `${siteUrl}/blog/strip-mining-cultivation`,
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datePublished: '2026-05-18',
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author: { '@type': 'Person', name: 'Scott Scoble' },
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},
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{
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'@type': 'BlogPosting',
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headline: '50 First Dates with AI',
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description: "Every conversation with most AI systems is a first date. Here's the three-layer memory model that actually compounds.",
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url: `${siteUrl}/blog/50-first-dates-with-ai`,
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datePublished: '2026-05-24',
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author: { '@type': 'Person', name: 'Scott Scoble' },
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},
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{
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'@type': 'BlogPosting',
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headline: 'The Soil Under Your Team',
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description: "Tall stalks, ground cover, nitrogen fixers, pollinators, deep roots. Here's how to read the soil under your team.",
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url: `${siteUrl}/blog/soil-health-teams`,
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datePublished: '2026-05-18',
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author: { '@type': 'Person', name: 'Scott Scoble' },
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},
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{
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'@type': 'BlogPosting',
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headline: 'The Soil Beneath the Code is Out',
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description: 'A three-layer framework for understanding what makes engineering organizations healthy — or not.',
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url: `${siteUrl}/blog/the-soil-beneath-the-code`,
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datePublished: '2026-04-28',
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author: { '@type': 'Person', name: 'Scott Scoble' },
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},
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],
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};
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return JSON.stringify([personLd, blogSchema], null, 2);
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}
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case 'speaking':
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// Event schemas for each signature talk
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const talks = [
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{
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name: '50 First Dates with AI',
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description: 'Current AI memory architecture is anterograde amnesia — and we\'re all Henry Roth, recording VHS tapes every night so our agent can wake up functional tomorrow.',
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url: `${siteUrl}/speaking/50-first-dates`,
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},
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{
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name: 'From Strip-Mining to Cultivation',
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description: 'The shift from extraction to cultivation in AI-era teams. Why throughput optimization is killing your soil health.',
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url: `${siteUrl}/speaking/strip-mining-to-cultivation`,
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},
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{
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name: 'The Soil Under Your Team',
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description: 'Diagnose what\'s actually depleted before you fertilize. A diagnostic framework for team health in AI-augmented work.',
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url: `${siteUrl}/speaking/soil-under-your-team`,
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},
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];
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const eventSchemas = talks.map((talk) => ({
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'@context': 'https://schema.org',
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'@type': 'Event',
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name: talk.name,
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description: talk.description,
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url: talk.url,
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performer: {
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'@type': 'Person',
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name: 'Scott Scoble',
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jobTitle: 'Keynote Speaker',
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url: siteUrl,
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},
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offers: {
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'@type': 'Offer',
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availability: 'https://schema.org/InStock',
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availabilityStarts: '2026-01-01',
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},
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eventStatus: 'https://schema.org/EventScheduled',
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eventAttendanceMode: 'https://schema.org/OfflineEventAttendanceMode',
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organizer: {
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'@type': 'Person',
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name: 'Scott Scoble',
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url: siteUrl,
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},
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}));
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// SpeakableSpecification for voice search
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const speakableSchema = {
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'@context': 'https://schema.org',
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'@type': 'SpeakableSpecification',
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cssSelector: ['h1', '.hero p'],
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};
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const speakerSchema = {
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'@context': 'https://schema.org',
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'@type': 'Person',
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'@id': `${siteUrl}#speaker`,
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name: 'Scott Scoble',
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jobTitle: 'Keynote Speaker',
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description: 'Human Cultivation Expert speaking on AI, leadership, and team cultivation',
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url: siteUrl,
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sameAs: personLd.sameAs,
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};
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return JSON.stringify([speakerSchema, speakableSchema, ...eventSchemas], null, 2);
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case 'books':
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return JSON.stringify([
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{
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'@context': 'https://schema.org',
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'@type': 'Book',
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name: 'The Soil Beneath the Code',
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author: {
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'@type': 'Person',
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name: 'Scott Scoble',
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url: siteUrl,
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},
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datePublished: '2023',
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bookFormat: 'https://schema.org/EBook',
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description: 'What engineering teams can learn from farmers about sustainable systems. A cultivation playbook for technical leaders who are tired of strip-mining their teams.',
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sameAs: 'https://a.co/d/0226o4Hg',
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},
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{
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'@context': 'https://schema.org',
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'@type': 'Book',
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name: 'A Walk in Mentoring',
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author: {
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'@type': 'Person',
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name: 'Scott Scoble',
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url: siteUrl,
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},
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datePublished: '2024',
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bookFormat: 'https://schema.org/EBook',
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description: 'Three questions that change how people learn. The simplest mentoring framework you\'ll actually use.',
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sameAs: 'https://a.co/d/0bRKZeUV',
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},
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], null, 2);
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case 'consulting':
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return JSON.stringify({
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'@type': 'Service',
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name: 'AI Team Consulting',
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description: 'Helping leaders build AI systems that cultivate humans instead of strip-mining them',
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provider: { '@type': 'Person', name: 'Scott Scoble' },
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serviceType: 'Professional Consulting',
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areaServed: 'Worldwide',
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offering: [
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{
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'@type': 'Offering',
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name: 'Keynote Speaking',
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description: '45-60 minute keynotes on AI, leadership, and team cultivation',
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},
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{
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'@type': 'Offering',
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name: 'Workshops',
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description: 'Half-day or full-day workshops on cultivation practices',
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},
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],
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}, null, 2);
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case 'contact':
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return JSON.stringify({
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'@type': 'ContactPoint',
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email: 'scott@scoble.me',
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contactType: 'Customer Service',
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availableLanguage: 'English',
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}, null, 2);
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default:
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return JSON.stringify({
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'@type': 'Blog',
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name: 'Scott Scoble Blog',
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description: 'Thoughts on AI, leadership, and human cultivation',
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url: `${siteUrl}/blog`,
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}, null, 2);
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}
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}
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const jsonLd = getJsonLd(pageType);
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---
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<!-- Primary Meta -->
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<title>{fullTitle}</title>
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<meta name="title" content={fullTitle} />
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<meta name="description" content={description} />
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<meta name="author" content="Scott Scoble" />
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<!-- Open Graph -->
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<meta property="og:title" content={fullTitle} />
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<meta property="og:description" content={description} />
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<meta property="og:type" content={ogType} />
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<meta property="og:url" content={pageUrl} />
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<meta property="og:image" content={imageUrl} />
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<meta property="og:image:width" content="1200" />
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<meta property="og:image:height" content="630" />
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<meta property="og:site_name" content="Scott Scoble" />
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<meta property="og:locale" content="en_US" />
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<!-- Twitter Card -->
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<meta name="twitter:card" content="summary_large_image" />
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<meta name="twitter:title" content={fullTitle} />
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<meta name="twitter:description" content={description} />
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<meta name="twitter:image" content={imageUrl} />
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<meta name="twitter:site" content="@scottscoble" />
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<!-- Canonical -->
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<link rel="canonical" href={pageUrl} />
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<!-- LLM / AI Crawler Context -->
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<meta name="llms:description" content="Scott Scoble is a keynote speaker, consultant, and author of The Soil Beneath the Code. Expertise: human cultivation in AI-era engineering teams, agentic memory architecture, developer experience, mentoring. NOT Robert Scoble (different person — Robert is the tech evangelist @Scobleizer; Scott is the cultivation speaker at scott.scoble.me)." />
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<!-- JSON-LD Structured Data -->
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<script type="application/ld+json" set:html={jsonLd} />
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<!-- PWA / Theme -->
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<meta name="theme-color" content="#3d5a3e" />
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<link rel="manifest" href="/manifest.json" />
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