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Landing page: About #4

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opened 2026-04-29 00:33:41 +00:00 by sscoble · 0 comments
sscoble commented 2026-04-29 00:33:41 +00:00
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Purpose

Trust building. Personal narrative that connects the positioning to the person.

Content

  • Short bio (speaking intro length): Scott Scoble is the author of The Soil Beneath The Code and A Walk in Mentoring. He argues that the tech industry has been strip-mining its people for decades.
  • Expanded bio: 40+ years writing code, realized around year 30 that the code was never the point. Books, MeOS, Speckl, consulting.
  • Philosophy: Cultivation framework - people are soil, not ore.
  • Photo: Professional headshot (needs capture/selection)
  • Books (teaser, links to /books)
  • Contact CTA

Source assets

  • messaging-playbook.md (short bio, elevator pitch, positioning)
  • linkedin-profile.md (About section, experience)
  • scott-voice-reference.md (voice guide for narrative section)

Acceptance

  • Connects the person to the positioning naturally
  • Photo included (or placeholder with clear action to source one)
  • Books linked to /books page
  • CTA to contact or book

Label: landing-page
Milestone: MVP

## Purpose Trust building. Personal narrative that connects the positioning to the person. ## Content - **Short bio** (speaking intro length): Scott Scoble is the author of The Soil Beneath The Code and A Walk in Mentoring. He argues that the tech industry has been strip-mining its people for decades. - **Expanded bio**: 40+ years writing code, realized around year 30 that the code was never the point. Books, MeOS, Speckl, consulting. - **Philosophy**: Cultivation framework - people are soil, not ore. - **Photo**: Professional headshot (needs capture/selection) - **Books** (teaser, links to /books) - **Contact CTA** ## Source assets - messaging-playbook.md (short bio, elevator pitch, positioning) - linkedin-profile.md (About section, experience) - scott-voice-reference.md (voice guide for narrative section) ## Acceptance - [ ] Connects the person to the positioning naturally - [ ] Photo included (or placeholder with clear action to source one) - [ ] Books linked to /books page - [ ] CTA to contact or book Label: landing-page Milestone: MVP
sscoble added this to the 📋 MVP milestone 2026-04-29 00:33:41 +00:00
sscoble added the
landing-page
 label 2026-04-29 00:33:41 +00:00
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a11y

Accessibility

  
blocked

   
bug

Something broken or incorrect

  
content

Content writing, migration, editing

  
content

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conversion

CTAs, forms, signup flows

  
design

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feature

   
improvement

   
infrastructure

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infrastructure

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landing-page

Landing page deliverable

  
priority:critical

Site is broken or misleading without this

  
priority:high

Important for launch credibility

  
priority:low

Nice to have, polish item

  
priority:medium

Should have before full launch

  
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Search engine optimization

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Reference: sscoble/brand-site#4
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