Are you compounding your own capability, or someone else's?

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Meta announced Hatch, a shopping agent for Instagram. Google unveiled Remy, a personal agent for Gemini. CNBC called it "the agentic wars." Everyone is building agents. The question nobody is asking: when you use them, whose capability actually compounds?

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Meta announced Hatch, a shopping agent for Instagram. Google unveiled Remy, a personal agent for Gemini. CNBC called it "the agentic wars." Everyone is building agents.

Hatch keeps you in Instagram. Remy keeps you in Gemini. Every prompt you type, every decision you delegate, every pattern the agent learns from you — all of it compounds for the platform, not for you. Their models get smarter. Their ad targeting gets sharper. Their lock-in gets deeper. You get more convenient. Convenience is not the same as capability.