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diff --git a/src/pages/speaking/strip-mining-to-cultivation.astro b/src/pages/speaking/strip-mining-to-cultivation.astro
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+---
+import BaseLayout from '../../layouts/BaseLayout.astro';
+
+const talk = {
+ title: "From Strip-Mining to Cultivation",
+ premise: "The shift from extraction to cultivation in AI-era teams. Why throughput optimization is killing your soil health.",
+ duration: "45–60 minutes",
+ type: "Keynote",
+ idealFor: ["CTOs", "VP Engineering", "People leaders", "Engineering managers"],
+ takeaways: [
+ "The difference between strip-mining and cultivation mindsets",
+ "How to audit your current practices for extraction vs. growth",
+ "A cultivation playbook you can implement this quarter"
+ ],
+ description: `The most successful AI teams aren't the ones with the best models. They're the ones who stopped strip-mining their humans and started cultivating them.
+
+For a decade, we've optimized engineering teams like strip-mining operations: extract maximum value, move fast, burn bright. It worked when the work was predictable and the humans were replaceable.
+
+AI changes the equation. The work is no longer predictable — it's conversational, contextual, and constantly evolving. You can't strip-mine your way through agentic development. You need soil that gets richer over time.
+
+This keynote shows the cultivation playbook: how to build teams where AI augments human capability instead of replacing it, where throughput is a byproduct of health, and where your best people don't just stay — they compound.`
+};
+---
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