diff --git a/src/layouts/BaseLayout.astro b/src/layouts/BaseLayout.astro
index 4637553..6944e79 100644
--- a/src/layouts/BaseLayout.astro
+++ b/src/layouts/BaseLayout.astro
@@ -62,6 +62,9 @@ const currentPath = canonicalUrl || Astro.url.pathname;
     <!-- RSS -->
     <link rel="alternate" type="application/rss+xml" title="Scott Scoble Blog" href="/rss.xml" />
 
+    <!-- Umami Analytics -->
+    <script defer src="https://os.scoble.me/umami/script.js" data-website-id="4a23c88a-5397-4bac-a830-074c6aca7108"></script>
+
     <!-- Google Fonts -->
     <link rel="preconnect" href="https://fonts.googleapis.com" />
     <link rel="preconnect" href="https://fonts.gstatic.com" crossorigin />