v0: single-page The Everyone Factory

- Single index.html, monochrome, Tufte-flavored
- Sections: hero, function, three layers, 2D scorecard,
  5-app run, Phase 2/3 expansion, contact
- Footer: Greybeard Holdings LLC, source link
- No JS, no CSS framework, no build step
- Ready to deploy at os.scoble.me/tef/

.gitignore

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+.DS_Store
+*.swp

README.md

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-# everyone-factory
+# marcus/everyone-factory
 
-The Everyone Factory — spec-first outcome practice, source of truth for os.scoble.me/tef/
+Source of truth for **[The Everyone Factory](https://os.scoble.me/tef/)** — a spec-first outcome practice of Greybeard Holdings LLC.
+
+The website is a single `index.html`. The site is served at `https://os.scoble.me/tef/` via `meos-gateway.nix` (n97-mini).
+
+## What's here
+
+- `index.html` — the website. Single page, monochrome, Tufte-flavored, no JS, no build step.
+- The deployed copy lives at `/var/www/tef/index.html` on n97-mini.
+
+## How deploys work
+
+1. Edit `index.html` here.
+2. Push to `main`.
+3. Copy the file to `n97-mini:/var/www/tef/index.html`.
+4. If the nginx location block needs changes, edit `/etc/nixos/modules/meos-gateway.nix` on n97-mini.
+5. **Dry-verify with `nginx -t -c <generated-config>`** (HARD RULE, never skip — see cycle 118).
+6. `sudo nixos-rebuild switch --impure --flake /etc/nixos#n97-mini`
+7. Verify with `curl -sS -o /dev/null -w "%{http_code}\n" https://os.scoble.me/tef/`
+
+## Constraints
+
+- No tunnels (Scott, 2026-06-11). meos-gateway + nixos-rebuild only.
+- Touching `services.nginx` → dry-verify first.
+- The site's copy is Scott's voice. Review all changes before merging.
+
+## Practice context
+
+The Everyone Factory is a spec-first outcome practice. The function is `engine(spec) = Product`. The orientation is everyone. The brand holds; the work fills.
+
+The full practice plan lives in this session's working memory and the issue tracker.

index.html

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+<!doctype html>
+<html lang="en">
+<head>
+  <meta charset="utf-8">
+  <meta name="viewport" content="width=device-width, initial-scale=1">
+  <title>The Everyone Factory</title>
+  <meta name="description" content="A spec-first outcome practice. The factory is the engine. Everyone is the orientation.">
+  <style>
+    :root {
+      --fg: #111;
+      --fg-muted: #555;
+      --fg-soft: #777;
+      --rule: #ddd;
+      --bg: #fff;
+      --bg-soft: #fafafa;
+      --accent: #111;
+      --max: 38rem;
+    }
+    @media (prefers-color-scheme: dark) {
+      :root {
+        --fg: #e8e6e3;
+        --fg-muted: #a8a6a3;
+        --fg-soft: #6a6865;
+        --rule: #2a2a2a;
+        --bg: #0e0e0e;
+        --bg-soft: #161616;
+        --accent: #e8e6e3;
+      }
+    }
+    * { box-sizing: border-box; }
+    html, body { margin: 0; padding: 0; background: var(--bg); color: var(--fg); }
+    body {
+      font-family: "Iowan Old Style", "Charter", "Georgia", "Source Serif Pro", "Cambria", serif;
+      font-size: 17px;
+      line-height: 1.55;
+      -webkit-font-smoothing: antialiased;
+      text-rendering: optimizeLegibility;
+    }
+    .wrap { max-width: var(--max); margin: 0 auto; padding: 3.5rem 1.5rem 6rem; }
+    header { border-bottom: 1px solid var(--rule); padding-bottom: 2.5rem; margin-bottom: 2.5rem; }
+    h1 {
+      font-size: 2.6rem;
+      line-height: 1.05;
+      margin: 0 0 0.6rem;
+      font-weight: 700;
+      letter-spacing: -0.01em;
+    }
+    .lede { font-size: 1.15rem; color: var(--fg-muted); margin: 0 0 0.4rem; font-style: italic; }
+    .meta { font-size: 0.85rem; color: var(--fg-soft); margin: 0; }
+    h2 {
+      font-size: 1.35rem;
+      margin: 3rem 0 0.6rem;
+      font-weight: 700;
+      letter-spacing: -0.005em;
+    }
+    h3 {
+      font-size: 1.05rem;
+      margin: 1.6rem 0 0.3rem;
+      font-weight: 700;
+    }
+    p { margin: 0 0 0.9rem; }
+    code, pre {
+      font-family: "JetBrains Mono", "SF Mono", "Menlo", "Consolas", monospace;
+      font-size: 0.92em;
+    }
+    code { background: var(--bg-soft); padding: 0.1em 0.35em; border: 1px solid var(--rule); border-radius: 3px; }
+    pre { background: var(--bg-soft); border: 1px solid var(--rule); padding: 1rem; overflow-x: auto; line-height: 1.45; }
+    pre code { background: none; border: none; padding: 0; }
+    .rule { border: 0; border-top: 1px solid var(--rule); margin: 2.5rem 0; }
+    ul, ol { padding-left: 1.4rem; margin: 0 0 1rem; }
+    li { margin-bottom: 0.35rem; }
+    .small { font-size: 0.85rem; color: var(--fg-soft); }
+    a { color: var(--accent); text-decoration: underline; text-decoration-thickness: 1px; text-underline-offset: 2px; }
+    a:hover { text-decoration-thickness: 2px; }
+    footer {
+      margin-top: 4rem;
+      padding-top: 1.5rem;
+      border-top: 1px solid var(--rule);
+      color: var(--fg-soft);
+      font-size: 0.85rem;
+    }
+    .mono { font-family: "JetBrains Mono", "SF Mono", "Menlo", "Consolas", monospace; font-size: 0.92em; }
+    .fn { font-family: "JetBrains Mono", "SF Mono", "Menlo", "Consolas", monospace; font-size: 0.95em; background: var(--bg-soft); border: 1px solid var(--rule); padding: 0.6rem 0.8rem; display: inline-block; margin: 0.4rem 0 0.8rem; }
+    .grid { display: grid; grid-template-columns: 1fr; gap: 0.6rem; margin: 0.6rem 0 1.2rem; }
+    .row { display: grid; grid-template-columns: 9rem 1fr; gap: 0.5rem; padding: 0.4rem 0; border-bottom: 1px dotted var(--rule); font-size: 0.95rem; }
+    .row:last-child { border-bottom: none; }
+    .row .k { color: var(--fg-soft); }
+    .pill { display: inline-block; font-size: 0.78rem; letter-spacing: 0.04em; text-transform: uppercase; color: var(--fg-soft); border: 1px solid var(--rule); padding: 0.15rem 0.5rem; margin-right: 0.4rem; border-radius: 999px; }
+    @media (max-width: 30rem) {
+      .wrap { padding: 2rem 1rem 4rem; }
+      h1 { font-size: 2.1rem; }
+      .row { grid-template-columns: 1fr; gap: 0.1rem; }
+    }
+  </style>
+</head>
+<body>
+  <div class="wrap">
+    <header>
+      <h1>The Everyone Factory</h1>
+      <p class="lede">A spec-first outcome practice. The factory is the engine. Everyone is the orientation.</p>
+      <p class="meta">Greybeard Holdings LLC &middot; Henderson, NV &middot; 2026</p>
+    </header>
+
+    <h2>What it is</h2>
+    <p>The factory takes a spec. The spec is the contract. The contract is in your hand before any code gets written. The factory builds to the contract. The contract is the deliverable.</p>
+    <p>This is not a software shop. This is not a SaaS factory. This is a practice that produces whatever the spec describes &mdash; software today, books next, physical goods after. The medium changes. The function is the same.</p>
+
+    <hr class="rule">
+
+    <h2>The function</h2>
+    <p>In one line:</p>
+    <div class="fn">engine(spec) = Product</p>
+    <p>The engine takes a spec. The engine returns a product. The product is whatever the spec describes &mdash; a SaaS, a book, a 3D-printed part, a crochet pattern. The spec is the input contract. The product is the output. The factory is the function.</p>
+
+    <h2>Three layers</h2>
+    <div class="grid">
+      <div class="row"><span class="k">Engine</span><span>The function, the methodology, the reusable infrastructure. The layer that compounds across products.</span></div>
+      <div class="row"><span class="k">Components</span><span>Reusable outputs that ship in 2+ products, across any medium. The layer that compounds across time.</span></div>
+      <div class="row"><span class="k">App</span><span>The thing the user sees. The 7-day deliverable. The layer that compounds case studies.</span></div>
+    </div>
+    <p>Product = App + Components. Cutting an app at 8 months doesn't lose the components. The components survive into the next app. The engine survives every cut.</p>
+
+    <hr class="rule">
+
+    <h2>How the value is measured</h2>
+    <p>Every app is scored on two axes. Both matter. Neither replaces the other.</p>
+    <div class="grid">
+      <div class="row"><span class="k">Cashflow</span><span>Build cost, monthly inference cost, MRR, time to first revenue. Operational efficiency.</span></div>
+      <div class="row"><span class="k">Signal</span><span>Reusable modules produced, founder-type data points, cycle-time benchmarks, spec gaps, sales experiments. Compounding leverage.</span></div>
+    </div>
+    <p>Apps land in one of four cells:</p>
+    <ul>
+      <li><strong>High signal + high cashflow</strong> &mdash; the rare home run. Scale it.</li>
+      <li><strong>Low signal + high cashflow</strong> &mdash; the boring winner. Keep it; the engine already learned what it can.</li>
+      <li><strong>High signal + low cashflow</strong> &mdash; the research app. Budget the burn. Don't cut.</li>
+      <li><strong>Low signal + low cashflow</strong> &mdash; the dead weight. Cut at 8 months.</li>
+    </ul>
+    <p>The kill threshold: 110% of inference cost in monthly revenue at month 8. The success bar (the marketing claim): $1K MRR per app. The actual engine value: the cumulative signal density, not any single app's revenue.</p>
+
+    <hr class="rule">
+
+    <h2>What's running</h2>
+    <p>Phase 1: software. Five apps, by increasing complexity. Each is a hypothesis test for the engine. Each is an experiment. The portfolio is the engine's instrument panel.</p>
+    <ol>
+      <li><span class="pill">Cycle time</span> <strong>ShipFast</strong> &mdash; a Next.js SaaS boilerplate. Tests whether the engine can ship a working SaaS in 7 days at &lt;$5K total cost.</li>
+      <li><span class="pill">Spec-ability</span> <strong>Senja</strong> &mdash; a testimonial collection + widget embed. Tests whether the spec-first practice survives a clean widget-renderer build.</li>
+      <li><span class="pill">Depth</span> <strong>Fathom</strong> &mdash; a privacy-first analytics platform. Tests whether the engine produces a 30-day product, not just a 7-day one.</li>
+      <li><span class="pill">Integration</span> <strong>Rewardful</strong> &mdash; a Stripe-native affiliate tracker. Tests whether the engine integrates with serious third-party infrastructure.</li>
+      <li><span class="pill">Pre-sell</span> <strong>Subscribr</strong> &mdash; an AI newsletter tool. Tests whether the engine can pre-sell a spec before any code, the way Subscribr did in the wild.</li>
+    </ol>
+
+    <h2>What's next</h2>
+    <ul>
+      <li><strong>Phase 2</strong> &mdash; software continues; books (Kindle Direct Publishing) and physical goods (Etsy-class marketplaces) enter the portfolio. Same engine function; different output types.</li>
+      <li><strong>Phase 3</strong> &mdash; the engine is medium-agnostic. Components catalog spans software, books, and physical goods. The factory produces whatever the spec describes.</li>
+    </ul>
+
+    <hr class="rule">
+
+    <h2>How to engage</h2>
+    <p>If you have a spec &mdash; a thing you want built, a workflow you want specified, a founder-shape problem you want named &mdash; the factory is for you. The first conversation is the spec. The spec is the contract. The contract is the price.</p>
+    <p>Email: <a href="mailto:scott@scoble.me">scott@scoble.me</a></p>
+
+    <hr class="rule">
+
+    <h2>Why this exists</h2>
+    <p>Bezos started with books. We start with software. He built the everything store. We are building the everything factory.</p>
+    <p>The factory is the engine. Everyone is the orientation. This is the humanity in the age of AI.</p>
+
+    <footer>
+      <p>The Everyone Factory is a practice of <strong>Greybeard Holdings LLC</strong>. Source: <a href="https://os.scoble.me/forgejo/marcus/everyone-factory">marcus/everyone-factory</a>. v0 &middot; 2026-07-17.</p>
+    </footer>
+  </div>
+</body>
+</html>